Pre-2014 blog archive

A fortnight or so ago I got a brand new Nikon D50 digital SLR from the Jessops store in Bluewater. Returning from a week-long holiday today I was gutted to find that of 326 images I’d taken with the new kit, 151 were corrupted and can’t be read.

For Immediate Release is a twice weekly podcast covering PR and communications. Yesterday’s show included a discussion of my comments sent to the FIR team.

New Media Age today reports evidence that online marketing continues to grow as part of the marketing mix.

Introducing the three C’s – a new universal marketing strategy for any business.

Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.

Todd Defren at SHIFT Communications has just published a very comprehensive press release template – it combines the “classic” release features with a wealth of Web 2.0 information.

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

Inspired by 37signals and Matt Weston I’ve been thinking again about my site – how it’s structured, what it looks like and what it actually says.

Figured it was about time I got with the tempo and started using Technorati tags on my posts.

Word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor. A new report throws some light on this under-exploited marketing channel.