Build newsletter

Learn how to build a brilliant business

Build is my free weekly email newsletter for founders building resilient and sustainable businesses. It features insights, techniques & thinking for navigating the ups and downs of the growth journey.

Build #67 – Marketing doesn’t need a bigger budget. It needs a brain.

I see too many people overcomplicating marketing in growth businesses. That’s why I love Rebecca’s practical approach to tackling the marketing challenges that many founders face.

Build #66 – A founder’s guide to applied AI

Artificial intelligence is everywhere, yet few founders can point to a single process it has genuinely improved inside their business. The reason is simple: most start with the technology, not the outcome. This short guide shows you how to deliver a working AI system in days.

Build #65 – Rethinking senior recruitment in an emerging AI world

Hey there, I’m a big believer in the power of collabs in helping founders to build businesses. That’s why throughout July, August and September I’m … Read More

Build #64 – Organisational design that actually works

I spend a lot of time working on organisational design projects for clients. To be honest there are times I end up waking up at … Read More

Build #63 – Rewriting leadership, authority and valuing dissent

It’s been a busy couple of weeks in my inbox so I was spoilt for choice while selecting the most useful articles for founders who … Read More

Build #62 – Designing for deeper work

Hey there, I’ve been thinking a lot about deep work recently. It’s something that’s vital for people in scaling businesses to have space to do. … Read More

Build #61 – Aiming small, founder-led growth, life and work

Hey there, It’s Simon here with today’s quick issue of Build – my newsletter read by more than 1,400 founders taking an intentional approach to … Read More

Build #60 – Alleviating decision-making load for founders

This week in Build I’m looking at a favourite topic of mine: decision-making. Most of the founders I work with are grappling with the challenge … Read More

Build #59 – Resistance to change, busy work and a team conflict hack

Once again Wednesday is with us, so I bring you the three most interesting things to cross my path this week: ​1. Why is change … Read More

Build #58 – Words matter

Hey there, You might know I became an ICF qualified coach last year. I was surprised me that a lot of the coaching course (and … Read More

Build #57 – Leadership, competence and the value of simplicity

In last week’s Build newsletter I looked at why systems win out over goals. This week it’s time to share three of the things I … Read More

Build #56 – systems over goals

A couple of weeks ago I wrote about goal setting and why OKRs aren’t the only game in town for founders to help get things … Read More

Build #55 – valuable voices, mining metaphors and storytelling skills

This week I’ve got three fascinating articles that grabbed my attention plus a quick recap from last week’s issue: ​1. What you see is what … Read More

Build #54 – avoiding OKR fails

A couple of years ago I was being asked to do a lot of work to help founders with objectives / key results (OKRs). That … Read More

Build #53 – reflective leadership and organisational containers

Today I’ve got three interesting founder-friendly links worth your time: 1. Four keys to leading today​ Not another leadership article, surely Simon? In this one … Read More

Build #52 – the grip paradox

Many years ago I remember a founder in a company we acquired. He was charismatic, bright, forceful and outwardly hero leading his business. But once … Read More

Build #51 – rebuilding better, BOS design and discomfort with feedback

After the joys of last week’s look back at 50 issues of Build, normal service resumes today. Here’s my round-up of the most interesting things … Read More

Build #50 – the journey so far

Today’s Build has a slightly self-indulgent feel. I’m taking a look back over the last 50 issues of my newsletter for founders. I was going … Read More

Build #49 – coaching, measuring and disaggregating work

Hope your week’s going well and you’ve got a little corner of brain space for three interesting articles I spotted recently: ​1. Measuring knowledge work … Read More

Build #48 – why you need a BOS

I’ve worked closely with founders in growing businesses since 2014. Over those years I’ve noticed a few patterns that hold true almost everywhere. One is … Read More

Build #47 – place, governance and the ego toll

A quick canter through three interesting things I spotted this week: 1. We are shaped by place​ Jindy Mann explores how place shapes who we … Read More

Build #46 – the case for curiosity

Our life experience shapes who we are and the way we work. It strongly influences the way we perceive those around us and our interactions … Read More

Build #45 – People, sincerity and status

This week’s pick of three interesting things has a people and relationships strand running through it. I won’t claim that’s by any kind of inspired … Read More

Build #44 – a tightrope between predictability and agility

I’m fascinated with the enduring tension between seeking predictability and embracing agility in growth businesses. It’s a classic tightrope for founders to walk. What shows … Read More

Build #43 – organisations, mirrors and founder mode

Here’s your weekly dose of thought provoking links, curated to help you take a different perspective on building your company: 1. Organisations are mirrors​ An old … Read More

Build #42 – the atomisation of work

I’ve been noodling around with thinking about the future of work since first reading Reinventing Organisations by Frederic Laloux back in 2014. Laloux’s “Evolutionary-Teal” paradigm … Read More

Build #41 – FOMO, decision-making and failing on culture

Here are three things I spotted recently for founders in scaling businesses to think about: 1. ​Zola’s decision-making method​Often when debating decisions extroverts tend to … Read More

Build #40 – the two types of problems for growth businesses

Founders are natural problem solvers. Creating a business from nothing means spotting and solving problems, over and over again. In my work, I often talk … Read More

Build #39 – leading, urgency and restructuring

I’ve got three things I spotted recently for founders in scaling businesses: 1. Reorganisations aren’t the answer​ Colin Mulholland explains why the restructure is often the … Read More
Daisy flower image

Build #38 – The joy of work

I’m collaborating with a co-founder on a new venture. It’s been a while since I’ve spent time at this formative stage of a business…thrashing out … Read More
Chemical structure

Build #37 – Teams, bonding and zombies

Last week’s fungi-related ponderings elicited a good few suggestions about personal consumption of mushrooms, alongside the more usual work-related responses I tend to get. Today I bring … Read More
Mushrooms on forest floor

Build #36 – Being more mycelium

Late Autumn is my favourite time of year to get out running in the woods near our house. I love the combo of the near … Read More

Build #35 – WTF is an operating model?

I tried ​googling to learn about operating models​. I waded through the hundreds of complicated consultants’ charts that said so little in so many slides. … Read More

Build #34 – The real role of leaders

I had a thought about leading a business as a founder having listened to a podcast recently Your real role as a business leader is … Read More
Precarious pile of rocks

Build #33 – Grow your company like it’s time to sell (even if you’re not selling)

I was chatting with a founder friend recently. He’s been running his tech product business for more than a decade now and it’s doing ok. … Read More

Build #32 – Ten questions for founders

Last month I spent five days on a coaching course, developing my skills in that side of my work. Self-reflection is a big part of … Read More

Build #31 – Where do brilliant teams come from?

If we look at the great teams in the worlds of sport and business, it’s clear they don’t happen by accident. Creating a team that’s … Read More

Build #30 – Pastiche in business

I had an initial conversation with a founder recently that stuck with me. The founder told me in detail about the company they were creating. … Read More

Build #29 – How role definition drives growth

This month I’ve been working on an interesting project helping a business define roles. For start-ups moving into a scaling phase, founders often wrestle with … Read More

Build #28 – Books for leaders – my recommendations

I read a lot of business books. I’ve read some that were instantly forgettable. Yet some are so thought provoking and useful that I refer … Read More

Build #27 – Congruence is underrated

Many founders see themselves as visionaries. They hold their ambition for the future they will create and are strongly driven to bring it into reality. … Read More

Build #26 – There’s no such thing as a growth hack

Recently a client told me I have a “no such thing as a growth hack” speech. She explained that on several occasions, I’ve pushed back … Read More

Build #25 – The real role of leaders

Over the past five months I’ve interviewed more than 50 founders in scaling businesses for a project I’m working on. As I review the interview … Read More

Build #24 – Holding to account

I’ve been working with a product scale-up business to create the conditions for a culture of greater accountability in their business. In one conversation we … Read More

Build #23 – The craft of company building

This year I’ve interviewed more than 50 founders about their experiences building businesses through the seed and series A stages. I’ve been struck by two … Read More

Build #22 – Working with organisational debt

Technologists often talk about technical debt. It’s the accumulation over time of decisions that prioritise short term speed over well-designed code. Technical debt isn’t always … Read More

Build #21 – Ultra running & leading scale-ups

Last weekend I finished my first 50 mile ultra run. With 4000 metres of climbing and a lot of mud in England’s Lake District, it … Read More

Build #20 – How can founders get people to do what they need them to do?

I’ve been speaking to a lot of founders in scaling businesses recently. When they talk about challenges they face, they often talk about a common … Read More

Build #19 – Designing leadership teams in scaling businesses

“What’s the right structure for my leadership team?” This is one of the most common question I come across in conversations with founders who are … Read More

Build #18 – Building a company – introducing the B3 framework

Founders and CEOs talk a lot about scaling businesses, but typically pay a lot less attention to building the organisation that lies behind any successfully … Read More

Build #17 – Systems thinking in scaling business

Systems thinking is a way of thinking about your business. It helps leaders better understand their organisation and how to maximise their impact. I’ve spent … Read More

Build #16 – Founder to CEO?

Great founders don’t necessarily make great CEOs. Being deliberate about founder role transitions is often overlooked in scaling businesses. Growing a business means getting comfortable … Read More

Build #15 – Escape from firefighting

Firefighting. Fire drills. Chaos. Pulled from pillar to post. Overwhelmed. I hear those words a lot in my conversations with founder CEOs in growth businesses. … Read More

Build #14 – Feeling the mountain

Recently I was talking with Lesley – a ski instructor – about her work helping people improve their skiing. She talked about the importance of … Read More

Build #13 – Deciding on deciding

Businesses run on decisions. They control the flow of work in your business. Paying attention to how and when they’re made as well as who … Read More

Build #12 – Process isn’t boring

Working with process gets a bad press in many creative businesses. Process work is stereotyped as stifling creativity and restricting individual autonomy. Laying out processes … Read More

Build #11 – Mise en place

Chefs know a lot goes into making consistently good restaurant food. Each dish is a detailed, time-critical project with high quality thresholds. Dishes need to … Read More

Build #10 – Lenses and mirrors in decision making

A colleague recently told me I was obsessed with lenses. Apparently I say a lot of things like: Ignoring my clumsy verbal constructs, I realised … Read More

Build #9 – Scaling leadership

As businesses grow, what they need from their leaders changes. Separating personal and business needs when thinking about this is hard, but important. A conversation … Read More

Build #8 – Building businesses with accountability

A lot’s talked in business about accountability, yet few people think about what it means. And plenty of people tie themselves in metaphorical knots. They … Read More

Build #7 – Pacing your business

Every business has a pace it can sustain indefinitely. Leaders need to find that pace and intentionally influence it as the business grows. Last weekend … Read More

Build #6 – Reducing friction

If you leave a boat in seawater for too long, barnacles will start attaching and growing. They glue themselves to the hull of your boat … Read More

Build #3 – Power in scaling businesses

Power tripping. Power games. Power hungry. All too often we talk about power negatively in businesses. But how we can use power to achieve growth … Read More

Build #2 – The value of organisation

How your business is organised is at the core of creating sustainable growth. It probably needs more focus than you give it. Businesses are usually … Read More

Build #1 – The starting line

I’m driven by a belief that there’s always a better way to do things. That passion extends to the puzzle of how we can best … Read More