During my career so far I’ve learnt that my best work to date has been based on three principles:
The pace of change in society and business means that an iterative and learning approach to change is the best way to address challenges in business.
The best solutions are the simple ones that are easily understood by everyone involved and have the greatest chance of success.
Short term fixes often aren’t the best. I strive to solve challenges by generating sustainable commercial value for the long term.