Professional experience

I currently work as Chief of Staff at publicly listed design and technology services business TPXimpact (TPX). As part of the senior leadership team I’m responsible for our new operating model, governance, M&A integration, internal change and operational support services for the business.

I’m a trustee at The Caldecott Foundation and my non-executive experience includes technology businesses such as GreenShoot LabsDeeson and OpenDialog as well as the not-for-profit social enterprise National Support Network CIC.

My career since 1998 has included leading businesses and teams delivering professional services, consultancy, operations, HR and recruitment, technology, marketing, PR, publishing, customer service and internal communications.

CURRENT WORK

Chief of Staff

TPXIMPACT HOLDINGS PLC
November 2021 onwards

I work closely with the founders of TPXimpact as part of the senior leadership team. This design, technology and digital experience business has grown rapidly since its launch as The Panoply in 2018. It now has more than 600 permanent employees with annual turnover of more than £80m.

I led the integration of nine businesses that formed The Panoply to create a single operating business, launched under the new TPXimpact brand in 2022. Prior to the integration I was Chief Operating Officer at holding company The Panoply.

I’m responsible for M&A integration, HR, recruitment, operational support, internal communications, change management, organisational governance, commercial, legal, compliance and IT.

Non-executive and advisory roles

June 2015 – present
Advisory board member and Vice-Chair
Canterbury Christ Church University Business School

September 2018 – present
Trustee board member
Member of finance and audit & risk committees
The Caldecott Foundation (Kent and East Midlands)

April 2022 – present
Non-executive Director
National Support Network CIC (Glasgow)

PREVIOUSLY

Chief Operating Officer

THE PANOPLY HOLDINGS PLC
SEPTEMBER 2020 – NOVEMBER 2021

Having worked in two companies within The Panoply group, I joined the central team to work with the co-founders on the growth of the business.

I was responsible for the integration of newly acquired businesses into the group, managing relationships with business leadership teams and taking responsibility for group marketing and internal communications.

In spring and summer 2021 I helped develop and led a major change initiative to integrate all group companies to become a single operating business under a new brand – TPXimpact.

Non-executive roles

April 2020 – March 2022
Non-executive Director – digital agency
Deeson Group Ltd

July 2018 – August 2021
Non-executive Director – commercial property
Castle Street Holdings Ltd

July 2018 to September 2020
Non-executive Director – contract publishing
Deeson Publishing Ltd

Chief Growth Officer

GREENSHOOT LABS LTD
APRIL 2020 – SEPTEMBER 2021

I joined the GreenShoot Labs team on a short engagement to lead new product and service development in conversational AI consultancy.

I worked with clients including consumer brands, governments, universities and media to help them understand the potential for conversational AI within their digital channel strategies.

GreenShoot Labs was a spin-off business from R&D work we undertook in Deeson Group Ltd. The business was subsequently acquired by The Panoply in 2019 and has since pivoted to developing the OpenDialog AI product.

Managing Director

DEESON GROUP LTD
APRIL 2014 – MARCH 2020

I led the profitable growth of this 40 person digital transformation agency with bases in London and Canterbury, delivering substantial revenue growth in four years while consistently exceeding 35% EBITDA.

I achieved a strong new business track record with major new account wins over multiple years, including complex digital transformation projects for clients including ITV, Johnson & Johnson, National Crime Agency, Royal Collection Trust, Imperial War Museums, The Scout Association and Shepherd Neame.

In December 2018 we sold the agency to AIM-listed The Panoply in December 2018 and I led the agency’s integration within the group.

Previous roles – 2004 to 2014

February 2013 – April 2014
Head of Communications
Medway Council & East Sussex County Council

January 2012 – February 2013
Head of Transformation Programme (secondment)
Medway Council

November 2004 – February 2013
Head of Communications and Marketing,
Head of Marketing, Marketing Manager
Medway Council

December 2002 – February 2013
Founder and Director
Oystertown Ltd

Previous roles – 1998 to 2004

January 2004 to August 2004 (FTC)
Account Director
Enterprise IG (a WPP business)

May 2001 to January 2004
Marketing & Customer Experience
Egg

April 2000 to May 2001
Partner Marketing Manager
Open… Interactive

September 1998 to March 2000
Graduate Marketing Trainee
Boots plc

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