I am an entrepreneurial business leader with more than 18 years private and public sector experience. I’ve been lucky during my career to have had the chance to work in lots of different teams, cultures and organisations. That experience has taught me a lot about what I can achieve, my strengths and weaknesses as well as how I can be most effective at work.


I’ve realised that the real buzz I get from work is about enabling the achievements of people, usually in teams. I’m fascinated by the challenges this can present and the role of neuroscience, psychology and coaching in helping people be better at work than they realise they can be. I’m pretty results-driven, which means I like to be able to see the impact of what I do within a reasonable timescale.

Digital and technology

A theme throughout my career has been digital and technology. I was lucky enough to be leaving university and starting work at the very start of the digital revolution. From my first email sent in 1994, I’ve developed a love for using technology to make change happen – from working on the the first interactive TV and online banks, through to delivering transformational organisational change through technology.


I began my career as a marketer and so I often tend to approach problems with marketing-based thinking and tools. But I’ve also learnt that the marketing discipline in isolation is limited in impact, so I’ve deliberately sought experience in other areas such as communications, sales, management and customer service to build on my marketing background.

PR and Communications

The business of communication is something that I find perpetually interesting. The skills and perspectives I gained through professional learning in PR and frontline experience help me be effective today. Being able to listen, understand and communicate effectively is at the heart of what I do and is all too often a skillset that’s overlooked by many.

My career timeline

  • GreenShoot Labs

    2017 onwards
    Chief Operating Officer at product development company working with conversational interfaces, applied artificial intelligence and machine learning.

  • Deeson

    2014 onwards
    Managing Director at high growth digital transformation agency based in London and Canterbury. Delivered 95% revenue growth over four years.

  • Medway Council and East Sussex County Council

    Head of Communications and Marketing role across two major local public sector organisations. Developed business case for innovative shared service agency.

  • Oystertown

    Founder, director and principal consultant of freelance network business providing digital and social media training, WordPress websites and digital marketing services.

  • Medway Council

    Joined as Marketing Manager, promoted to Head of Communications and Marketing. One year secondment as Head of Transformation Programme leading implementation of major new CRM, document management and mobile working solutions.

  • Enterprise IG

    Account Director role at WPP-owned global brand design agency. Responsible for providing digital marketing consultancy and managing senior client relationships with large corporate clients including BP, Vodafone and SABMiller. Contract role.

  • Egg

    Channel marketing and customer experience roles at the world’s first internet bank. Negotiating interactive TV contract, relaunching website and interactive TV services. Optimisation of customer acquisition and cross-sales journeys on Egg’s website.

  • Open Interactive...

    Partner Marketing Manager for the world’s first interactive television service. Marketing activities including TV, radio, press campaigns and advertising, online marketing and DM.

  • Boots the Chemist

    Graduate marketing trainee. Placements in category management (buying), in-store sales management and e-commerce. Business analyst on first transactional website for Boots.

“Simon offers calm and authoritative leadership. It goes almost without saying that he is a strong communicator – actually, he’s a natural – warm, persuasive, charismatic. “Marius Kynaston
“Simon is a prolific digital entrepreneur with excellent foresight and great judgement. Have worked with simon on different projects over a number of years and he has proved to be a true professional and level headed.”Sean Hale
“Simon is a joy to work with, coming up with great ideas and then making them happen. He has been fantastic to work with on both projects – everything has been done just how we wanted it.”Dr Kevin Ruck
“Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him.”Rishi Dastidar
“Simon was energetic, focused and displayed a commercial and pragmatic approach at delivering propositions. I found he was able to deliver projects within plan through building great relationships with his team and those in other disciplines or with suppliers.”Nick Kusalic
“Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within. It would be a pleasure to work with him again.”Wendy Scott

Qualifications and accreditations


  • Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), 2015 onwards
  • CIM Chartered Marketer, 2004 onwards
  • CIPR Accredited Public Relations Practitioner, 2012 – 2016
  • Case Western Reserve University – Online Certificate: Inspiring Leadership through Emotional Intelligence, 2015
  • PwC, London – Horizon Advanced Leadership Development Programme, 2012 – 2013
  • APMG Change Management Practitioner, 2012
  • CIPR Diploma in Public Relations, 2007 – 2008
  • CIM Postgraduate Diploma in Marketing, 2002
  • CIM Advanced Certificate in Marketing, 2000


    • BA Geography (Hons.) 2:1, University Of Nottingham, 1995-1998
      • Key subjects studied included economic and industrial geography, GIS, marketing and economics.
      • Final year dissertation involved qualitative and quantative research into the linkages between transport networks and economic activity at different spatial levels.
    • A Levels, Exeter School, 1992-1994
      • Geography, Economics and Chemistry.
        All at A grade.
    • GCSEs, Exeter School, 1990-1992
      • Maths, English Language, English Literature, French, German, Graphic Communication, Physics, Chemistry, Geography, Geology, Religious Studies.
        All at A grade.