Pre-2014 blog archive

After much debate triggered by Tom Foremski’s post a group is emerging from the global social media and PR community to come up with a new standard for the news release.

I used to spend a lot of time when I worked at Boots visiting stores to see how people actually shopped, rather than how people in head office thought they did. The value of doing this kind of customer immersion is as important as ever in the digital age.

This post by Lee Hopkins struck a chord with me. I really struggle when sitting down to write. I often get diverted by incoming emails or following hyperlinks to less and less relevant websites.

I’ve recently been involved with the recruitment of a number of marketing roles, and have been amazed how badly marketers market themselves.

Meryl K Evans has a new ChangeThis manifesto published called Five Quick Tips to Building a Better Blog.

The world in which marketing and PR people operate is changing. And it’s not just slow incremental change. It’s a fundamental shift that will affect how we all operate.

If you’re reading this it means my transfer over to new hosting at Dreamhost is complete.

Among the feeds I read regularly is Signum sine tinnitu by Guy Kawasaki. It looks this morning like something has gone a bit wrong with Guy’s Feedburner feed.

I seem to have spent a lot of time recently organising launch events for clients. Reflecting on the way home from one such event I thought it would be useful to put together some basic ground rules for organising media and/or stakeholder events.

Yesterday I started writing a post about the London to Brighton bike ride that I did at the weekend. However I stopped halfway through, as I was questioning whether that kind of thing was really what my blog readers would value.