Solving complex business challenges.

I specialise in designing and leading organisations that solve complex business challenges to unlock commercial value. That means tackling things like business start-up, rapid growth, transformation, organisational change, optimisation, restructuring and market positioning.

I work for digitally native technology-enabled services group The Panoply. My current role within the group is as Chief Growth Officer at GreenShoot Labs – a global leader in conversational AI consultancy. I also work with The Panoply group companies on marketing and collaborative cross-company initiatives.

What I'm up to...

Every month I publish monthnotes – a summary of what I’ve been up to over the past month.

My newsletter - Solved!

I publish a periodic newsletter with latest thinking and resources for business problem solvers.

Solving challenges

There are only three underlying types of challenge in any entrepreneurial organisation – people, process and technology. To drive value, it’s important to recognise what mix of challenges exist and how to address them.


Effective organisations recruit and manage the right people for their work and culture. Clear responsibilities and genuine accountability, combined with leadership and communication helps people consistently deliver their best work.


Every organisation is a system of repeatable activities that needs to function consistently. The key is to achieve the balance of enough process for consistent performance, while providing the scope for people to generate unique value.


Realising the benefits of a digital-led transformation is at the heart of many challenges that organisations face. Often the key to delivering these benefits is in the relationships between people and new technology.

About me

I’m Chief Growth Officer at GreenShoot Labs – a global leader in conversational AI consultancy. I also work with Panoply group companies on marketing and collaborative cross-company initiatives.

I’ve always enjoyed working with people, teams and technology to deliver rapid and lasting change.

My career experience includes agency and client-side roles in the private and public sectors. I’ve led change programmes in areas including marketing, PR, e-commerce, business systems, publishing, customer service and internal communications.

“Never before have I been managed by someone so committed to a team’s growth and autonomy; Simon has a unique ability to bring the best out of the people around him. He is extremely knowledgable, and exudes a calm and measured confidence in any situation.

I have always been impressed by Simon’s ability to hold a room and bring people together, with a perfect balance of knowledge and curiosity.

Simon is an expert in his field and passionate about his work. This coupled with his easy and friendly demeanour make him an absolute pleasure to work with, and a true asset to any company.”

Sarah Harris, Managing Director, 

Simon is a superb operational leader.

As MD and then CEO of Deeson he presided over the implementation of a stack of initiatives which not only prepared the way for substantial scaling but also readied the company for its acquisition by The Panoply.

As Deeson’s chairman at the time he was MD I was incredibly impressed by Simon. I would hire him myself like a shot if I had the chance.

Felix Velarde, Heavyweight Agency and Tech Chairman. Founder, 2Y3X® Programme.

“Simon offers calm and authoritative leadership. It goes almost without saying that he is a strong communicator – actually, he’s a natural – warm, persuasive, charismatic.”
Marius Kynaston, Change & Innovation Consultant 

“Simon’s work to help Alzheimer’s Research UK develop and define our digital strategy was instrumental in getting that implemented.

The workshops that Simon facilitated were the best I have been involved with in this type of work and brought together a variety of different stakeholders to get them all heading in the same direction.

His leadership, knowledge and experience in the digital field have been a great asset to our continued working relationship.” 

Simon Aucott, Web Development Manager,
Alzheimer’s Research UK