“A serious company builder.”

I help founders like you navigate the transition from start-up to scale-up.

My work with founders is a blend of frameworks and friendship, discussing and delivering, coaching and challenging.

The process is rarely linear. There’ll be ups and downs along the way. But the bottom line is always an improvement.

How I work
Image of Simon Wakeman - fractional COO

What scaling means for company founders.

How I work with founders like you.

Fractional COO

Working for 1-3 days per week in your leadership team as your Chief Operating Officer. As a fractional COO I lead teams, projects, represent your business externally and am fully embedded within your business.

Work with me as a fractional COO

Consultant COO

I diagnose the problems affecting growth in your business and work out how to fix them fast. I focus on creating sustainably high performing organisations by solving these challenges collaboratively in my consultancy engagements with founders.

Work with me as a consultant COO

Advisor

I help you through the growth journey as an external advisor focussed only on your success. We have regular meetings, reviews and ad-hoc confidential conversations as you work through challenges in building and leading your business.

Work with me as an advisor

Coaching

I work with founders and operational leaders in growth businesses as a qualified executive coach. I help them develop their leadership practice, confidence and effectiveness in regular fortnightly or monthly coaching sessions.

Work with me as a coach

“Simon is a serious company builder. He knows how to take a founder’s vision for their business and make it real step by step. He’s got a collaborative and thoughtful approach to leading teams and getting things done. If you want a trusted partner in scaling your business, work with Simon.”

Tim Deeson, serial exited founder & advisor to early stage start-ups

“Simon brought a level of insight and expertise that profoundly impacted our company’s leadership strategy. His customized approach helped us outline a clear path for our company’s growth in the short and long term and establish personal goals for each founder. Simon’s strategic thinking, coupled with his ability to provoke thoughtful discussions, made the entire process not only effective but also enjoyable. We highly recommend Simon to any company looking to solidify their leadership structure and future plans.”

Matt Linder, Co-founder & Managing Partner, Strand LLC

“As our fractional Transformation Director, Simon designed and implemented several new processes that have significantly improved our operational efficiency. Notably, he introduced our new 1:1s to enhance team engagement and helped create a new ‘lead to sale’ process for our agency. Simon is a collaborative and supportive executive in whom we had trust and confidence from the start. He listens and advises, leveraging his extensive agency and consultancy experience to build trust with the team and deliver results quickly.

Peter O’Brien, Co-founder & Creative Director, Hidden Creative

“Following a team restructure, Simon played a crucial role in navigating the complexities that can come with big change. His calm demeanour and intuitive approach made everyone at ease, which gave different personalities the opportunity to speak and feel listened to. The team went from being deflated and uncertain, to being a united, high-performing team with clearly defined roles and goals to look forward to. I highly recommend Simon to any team leader looking for direction, support and guidance across a multitude of business needs.”

Louise Ioannou, Marketing Director at National Geographic Kids Magazine

“I’ve been working with Simon as a coach and mentor for just over two years. He’s always great at bringing a different perspective, and through building trust and understanding, he’s also able to challenge me and help me with alternative approaches and viewpoints to broaden my thinking. I continue to really enjoy our sessions, and find them invaluable in bringing additional perspectives, opening my eyes to opportunities and always, always reminding me of the value and experience I have to offer.”

Louise Lai, Chief Client and Transformation Officer at TPXimpact

“I’d known Simon at a distance for over a decade, but only in the last year worked directly with him – and wished I’d brought him in before! He came into the senior team at my ecommerce SaaS platform with a consummate skill at collaborative improvement. He has made a big difference in team re-directing and re-energizing – and really got things done. He combines both a high emotional EQ and systemising skills, which is not so common. 100% recommended.”

Deri Jones, founder & CEO at ThinkTribe

“Simon has an outstanding skill set and extensive experience in technology, business operations and management. He is easy to work with and can effectively draw on his skills and experience to help solve problems with calm authority and creativity. I highly recommend Simon to anyone looking for efficient, energetic and effective support.”

Neil Benson, serial biotech founder at Xenologiq, Quantlmed & Sevenless Therapeutics

Leading a growth business?

Developed from interviews with more than 50 founders and personal experience, it’s a simple yet powerful framework for company building, giving you everything you need to know build a brilliant business.

Find out more about the B3 framework®