Marketing Genius book

SimonGeneral

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

I’ve only had a quick read, but one bit really stood out:

Inspired marketers…

…See what everyone has seen…but think what nobody has thought

…Have the same skills and tools…but do what nobody else has done

…Face identical challenges…but succeed like nobody has before

Spot on