Pre-2014 blog archive

Marketing plans – how they often mushroom into massive unworkable documents, and why the world’s shortest marketing plan is great.

Building your site mostly or all in Flash is a bad idea. Yet still mistakes are made by big businesses that should know better, most recently River Island.

Just got a place on the London to Brighton bike ride 2006 – a 58 mile bike ride on Sunday, 18 June with more than 30,000 riders taking part.

Bob Janes has done some further work on my Textpattern end user manual to make it more user friendly.

Working in marketing and PR it’s difficult to watch TV ads from a consumer point of view – I always find myself watching from a professional viewpoint. So Comet’s new strapline “??Comet – we live electricals??” got me thinking.

Full mix experience in marketing used to mean knowing what you’re doing both above and below the line. Yet now, to be a full mix marketer you need to know how to manage and execute digital campaigns properly.

On holiday we rented a holiday property that was a good example of how a great customer experience can differentiate a product or service from its competitors.

When I moved to a marketing and PR job in the public sector, colleagues at the time were surprised. The experience I’ve gained so far has been invaluable, and I’d go so far as to say I think every marketing or PR professional would benefit from spending some time working in the public sector.

Before I buy online from an site I haven’t purchased from before I usually do a Google search on the site name and the term “complaints”. But this time I got caught out.

A colleague recently pointed me in the direction of “Google Analytics”:http://www.google.com/analytics. It looks like a pretty comprehensive solution for analysing web traffic, including how it reaches your site, and how it converts on the site.