In most marketing environments I’ve worked in, I’ve always known that word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor.
I was interested to see some research published about word of mouth marketing by Boldmouth and Osterman Research.
I’m always a bit cynical reading research commissioned by an agency or organisation which specialises in a particular area. However, once you’ve cut through this, the Boldmouth/Osterman research carries some really useful insights into word of mouth marketing.
You can download the full pdf at the Boldmouth website, or for some highlights check out the news release.