Marketers show commitment to online marketing

Marketers show commitment to online marketing

New Media Age today reports evidence that online marketing continues to grow as part of the marketing mix.

The article reports that the proportion of marketers surveyed spending over a quarter of their marketing budgets online increased by 13% to 40% between 2005 and 2006.

Just 27% of people surveyed spent less than 10% of their marketing budget online, compared to 56% last year.


I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.