General

I seem to have spent a lot of time recently organising launch events for clients. Reflecting on the way home from one such event I thought it would be useful to put together some basic ground rules for organising media and/or stakeholder events.

Yesterday I started writing a post about the London to Brighton bike ride that I did at the weekend. However I stopped halfway through, as I was questioning whether that kind of thing was really what my blog readers would value.

A fortnight or so ago I got a brand new Nikon D50 digital SLR from the Jessops store in Bluewater. Returning from a week-long holiday today I was gutted to find that of 326 images I’d taken with the new kit, 151 were corrupted and can’t be read.

For Immediate Release is a twice weekly podcast covering PR and communications. Yesterday’s show included a discussion of my comments sent to the FIR team.

New Media Age today reports evidence that online marketing continues to grow as part of the marketing mix.

Introducing the three C’s – a new universal marketing strategy for any business.

Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.

Todd Defren at SHIFT Communications has just published a very comprehensive press release template – it combines the “classic” release features with a wealth of Web 2.0 information.

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

Inspired by 37signals and Matt Weston I’ve been thinking again about my site – how it’s structured, what it looks like and what it actually says.