Writing on the web since 2003

Todd Defren at SHIFT Communications has just published a very comprehensive press release template – it combines the “classic” release features with a wealth of Web 2.0 information.

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

Inspired by 37signals and Matt Weston I’ve been thinking again about my site – how it’s structured, what it looks like and what it actually says.

Figured it was about time I got with the tempo and started using Technorati tags on my posts.

Word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor. A new report throws some light on this under-exploited marketing channel.

Marketing plans – how they often mushroom into massive unworkable documents, and why the world’s shortest marketing plan is great.

Building your site mostly or all in Flash is a bad idea. Yet still mistakes are made by big businesses that should know better, most recently River Island.

Just got a place on the London to Brighton bike ride 2006 – a 58 mile bike ride on Sunday, 18 June with more than 30,000 riders taking part.

Bob Janes has done some further work on my Textpattern end user manual to make it more user friendly.

Working in marketing and PR it’s difficult to watch TV ads from a consumer point of view – I always find myself watching from a professional viewpoint. So Comet’s new strapline “??Comet – we live electricals??” got me thinking.