Writing on the web since 2003

Full mix experience in marketing used to mean knowing what you’re doing both above and below the line. Yet now, to be a full mix marketer you need to know how to manage and execute digital campaigns properly.

On holiday we rented a holiday property that was a good example of how a great customer experience can differentiate a product or service from its competitors.

When I moved to a marketing and PR job in the public sector, colleagues at the time were surprised. The experience I’ve gained so far has been invaluable, and I’d go so far as to say I think every marketing or PR professional would benefit from spending some time working in the public sector.

Before I buy online from an site I haven’t purchased from before I usually do a Google search on the site name and the term “complaints”. But this time I got caught out.

A colleague recently pointed me in the direction of “Google Analytics”:http://www.google.com/analytics. It looks like a pretty comprehensive solution for analysing web traffic, including how it reaches your site, and how it converts on the site.

Earlier this evening I went to a talk by Richard Reed, co-founder of “Innocent”:http://www.innocentdrinks.co.uk. Launched in 1998 Innocent sell fruit smoothies in the UK.
I go to this kind of business event fairly often, but I have to say Richard Reed was the most engaging, personable and inspiring speaker I’ve seen.

The Royal Yachting Association has chosen Whitstable Yacht Club’s website as the winner of the RYA Communications Award – South East region.

Today I’ve started work at Medway Council in Kent as Marketing and PR Manager.

I’ve been working hard over the last few weeks to redevelop designs and content for this site.

I now hold Chartered Marketer status from the Chartered Institute of Marketing (CIM).