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Build ditches startup hype to deliver raw, practical wisdom for founders about leading high growth businesses every week. Just straight talk from a fractional COO who’s seen every mistake, every shortcut and every hard truth founders have to face between start-up and scale-up.

Build #79 – Links: frameworks and genius

In this week’s Build I’m bringing you three links that I spotted that are worth a founder’s attention this week. Today you’ll find me at the UK’s Festival of Entrepreneurs in Birmingham. If you’re attending the event, drop me a line and let’s grab a coffee. best regards, RECOMMENDED THIS WEEK #1 Frameworks – handrails for thinking Mike Fisher writes about the role of frameworks in providing a structure in which ideas and concepts can be…

Build #78 – Watching Wembley

My COO observations watching operations at Wembley on Sunday. This week I’ve been reflecting on a recent trip to an Oasis gig and my incessant desire to understand how things work behind the scenes. Some interesting parallels between founder-led businesses and predictably delivering stadium-scale experiences week-in, week-out.

Build #77 – Disco timesheets: When operations meet human messiness

Hey there, We’ve reached the end of the Build Summer Series 2025 with an article from Jessica Gregson and Helen Bazuaye looking at the interplay between processes and humans. This topic fascinates me as it’s something I see most days in my work with founders. Normal Build service resumes next week with me back on writing duties. I’d love to know what you thought about the summer series. We had 14 guest authors this year, spanning a wide range of topics for founders. Please just hit reply and…

Build #76 – The forgotten generation’s purpose pivot

Hey there, In the penultimate article from this year’s Build Summer Series, Rebecca Bates gives us a thoughtful look at generation X, the “valley of bewilderment” and their subsequent reinvention of the work they do. This resonated deeply with me as virtually all of what Rebecca observes matches my lived experience – including my “second mountain” working with purpose as a fractional and consultant COO. best regards,-sw Build #76 – The forgotten generation’s purpose pivot I have recently…

Build #75 – Tension is the work: leading without easy answers

Hey there, I’m fascinated by the role of tensions in businesses. Too often they’re seen as negatives, as problems to solve. But in reality every founder is running a business where tensions are a healthy feature of their organisation. In this week’s Build Summer Series 2025 newsletter, James Gairdner unpacks this topic through the lens of psychodynamic theory. best regards,-sw Build #75 – Tension is the work: leading without easy answers In leadership conversations with founders, there’s a…

Build #74 – From accidental CEO to intentional leader: how founders can evolve without losing their edge

Hey there, Founder life is all about transitions. They arrive pretty relentlessly in the founder’s journey. And one of the trickier ones I see is moving from being a founder to being a CEO. This week my guest author Codie James takes a detailed look at this transition and how founders can take a more intentional approach to developing their leadership. best regards,-sw Build #74 – From accidental CEO to intentional leader: how founders can evolve without losing their edge When founders first…

Build #73 – Build your agency like you’re preparing to sell – even if you’re not

Hey there, I’ve been involved in the sale of several businesses over the years and have been on the buy-side of many more M&A deals too. One of the things I’ve observed from those experiences is that the best acquisitions or investments have been the ones that are are well run, not the ones that were obviously built just to sell. In this week’s guest article for The Build Summer Series 2025 my collaborator and fellow Extra Brain Manish Kapur provides a super clear explainer for founders about…

Build #72 – From chaos to culture: why the best founders don’t scale alone

Hey there, In the Build Summer Series 2025 I’m handing over the metaphorical Build keyboard to a series of guest authors. This week Kelly Wakeman (no relation!) gives you a great take on the stages of the founder growth journey. I love her simple framework for this as it nicely captures the personal transitions that happen as businesses grow. best regards,-sw Build #72 – From chaos to culture: why the best founders don’t scale alone Let’s get one thing straight: chaos isn’t a bad sign. In…

Build #71 – Why tech founders need personal consultancy – not just coaching or therapy

Hey there, We’re halfway through the Build Summer Series 2025 – where I’ve handed the metaphorical keyboard over to a diverse bunch of guest authors. What a ride it’s been so far and this week’s no exception. In this issue Volker Ballueder shows how founders can benefit from the fusion of coaching and therapy to help grow their businesses better. best regards,-sw Build #71 – Why tech founders need personal consultancy – not just coaching or therapy There’s something unique about sitting at…

Build #70 – You’re not growing if your team still needs you in every pitch

Hey there, This week’s guest author in the Build Summer Series 2025 is Team Sterka founder Trenton Moss. He’s got a great story about how he realised what he needed to change in his business to unleash the potential of his team – and get out of the way himself. best regards,-sw Build #70 – You’re not growing if your team still needs you in every pitch If you’re still the one leading every big client meeting, every sales call, every tricky negotiation… then let’s be honest: You’re the…

Build #69 – Spoiler: You might be the bottleneck

Hey there, This week’s guest author is Sarah Harris. Sarah is a fractional COO and seasoned business leader. She supports founder-led businesses to scale sustainably. She’s also a qualified therapist and leadership coach – and my co-founder at actualise.work too. That means she’s uniquely placed to take a science-based look at how founder leadership runs much deeper than most people realise. best regards,-sw Build #69 – Spoiler: You might be the bottleneck It’s 4:33am, and you’re awake….

Build #68 – How to scale your selling without losing your soul

Hey there, This week we’re talking about selling. Yep, it’s that side of founder life that represents one of the hardest transitions to make as you grow. My guest author is David Biden, co-founder of Growth Venture Group. I’ve known David for many years. His advice is a must-read for any founder wondering how to make their first sales hire. best regards,-sw Build #68 – How to scale your selling without losing your soul Every founder knows what it takes to sell in the early days. Grit. Energy….

Build #67 – Marketing doesn’t need a bigger budget. It needs a brain.

I see too many people overcomplicating marketing in growth businesses. That’s why I love Rebecca’s practical approach to tackling the marketing challenges that many founders face.

Build #66 – A founder’s guide to applied AI

Artificial intelligence is everywhere, yet few founders can point to a single process it has genuinely improved inside their business. The reason is simple: most start with the technology, not the outcome. This short guide shows you how to deliver a working AI system in days.

Build #65 – Rethinking senior recruitment in an emerging AI world

Hey there, I’m a big believer in the power of collabs in helping founders to build businesses. That’s why throughout July, August and September I’m … Read More

Build #64 – Organisational design that actually works

I spend a lot of time working on organisational design projects for clients. To be honest there are times I end up waking up at … Read More

Build #63 – Rewriting leadership, authority and valuing dissent

It’s been a busy couple of weeks in my inbox so I was spoilt for choice while selecting the most useful articles for founders who … Read More

Build #62 – Designing for deeper work

Hey there, I’ve been thinking a lot about deep work recently. It’s something that’s vital for people in scaling businesses to have space to do. … Read More

Build #61 – Aiming small, founder-led growth, life and work

Hey there, It’s Simon here with today’s quick issue of Build – my newsletter read by more than 1,400 founders taking an intentional approach to … Read More

Build #60 – Alleviating decision-making load for founders

This week in Build I’m looking at a favourite topic of mine: decision-making. Most of the founders I work with are grappling with the challenge … Read More

Build #59 – Resistance to change, busy work and a team conflict hack

Once again Wednesday is with us, so I bring you the three most interesting things to cross my path this week: ​1. Why is change … Read More

Build #58 – Words matter

Hey there, You might know I became an ICF qualified coach last year. I was surprised me that a lot of the coaching course (and … Read More

Build #57 – Leadership, competence and the value of simplicity

In last week’s Build newsletter I looked at why systems win out over goals. This week it’s time to share three of the things I … Read More

Build #56 – systems over goals

A couple of weeks ago I wrote about goal setting and why OKRs aren’t the only game in town for founders to help get things … Read More

Build #55 – valuable voices, mining metaphors and storytelling skills

This week I’ve got three fascinating articles that grabbed my attention plus a quick recap from last week’s issue: ​1. What you see is what … Read More

Build #54 – avoiding OKR fails

A couple of years ago I was being asked to do a lot of work to help founders with objectives / key results (OKRs). That … Read More

Build #53 – reflective leadership and organisational containers

Today I’ve got three interesting founder-friendly links worth your time: 1. Four keys to leading today​ Not another leadership article, surely Simon? In this one … Read More

Build #52 – the grip paradox

Many years ago I remember a founder in a company we acquired. He was charismatic, bright, forceful and outwardly hero leading his business. But once … Read More

Build #51 – rebuilding better, BOS design and discomfort with feedback

After the joys of last week’s look back at 50 issues of Build, normal service resumes today. Here’s my round-up of the most interesting things … Read More

Build #50 – the journey so far

Today’s Build has a slightly self-indulgent feel. I’m taking a look back over the last 50 issues of my newsletter for founders. I was going … Read More

Build #49 – coaching, measuring and disaggregating work

Hope your week’s going well and you’ve got a little corner of brain space for three interesting articles I spotted recently: ​1. Measuring knowledge work … Read More

Build #48 – why you need a BOS

I’ve worked closely with founders in growing businesses since 2014. Over those years I’ve noticed a few patterns that hold true almost everywhere. One is … Read More

Build #47 – place, governance and the ego toll

A quick canter through three interesting things I spotted this week: 1. We are shaped by place​ Jindy Mann explores how place shapes who we … Read More

Build #46 – the case for curiosity

Our life experience shapes who we are and the way we work. It strongly influences the way we perceive those around us and our interactions … Read More

Build #45 – People, sincerity and status

This week’s pick of three interesting things has a people and relationships strand running through it. I won’t claim that’s by any kind of inspired … Read More

Build #44 – a tightrope between predictability and agility

I’m fascinated with the enduring tension between seeking predictability and embracing agility in growth businesses. It’s a classic tightrope for founders to walk. What shows … Read More

Build #43 – organisations, mirrors and founder mode

Here’s your weekly dose of thought provoking links, curated to help you take a different perspective on building your company: 1. Organisations are mirrors​ An old … Read More

Build #42 – the atomisation of work

I’ve been noodling around with thinking about the future of work since first reading Reinventing Organisations by Frederic Laloux back in 2014. Laloux’s “Evolutionary-Teal” paradigm … Read More

Build #41 – FOMO, decision-making and failing on culture

Here are three things I spotted recently for founders in scaling businesses to think about: 1. ​Zola’s decision-making method​Often when debating decisions extroverts tend to … Read More

Build #40 – the two types of problems for growth businesses

Founders are natural problem solvers. Creating a business from nothing means spotting and solving problems, over and over again. In my work, I often talk … Read More

Build #39 – leading, urgency and restructuring

I’ve got three things I spotted recently for founders in scaling businesses: 1. Reorganisations aren’t the answer​ Colin Mulholland explains why the restructure is often the … Read More
Daisy flower image

Build #38 – The joy of work

I’m collaborating with a co-founder on a new venture. It’s been a while since I’ve spent time at this formative stage of a business…thrashing out … Read More
Chemical structure

Build #37 – Teams, bonding and zombies

Last week’s fungi-related ponderings elicited a good few suggestions about personal consumption of mushrooms, alongside the more usual work-related responses I tend to get. Today I bring … Read More
Mushrooms on forest floor

Build #36 – Being more mycelium

Late Autumn is my favourite time of year to get out running in the woods near our house. I love the combo of the near … Read More

Build #35 – WTF is an operating model?

I tried ​googling to learn about operating models​. I waded through the hundreds of complicated consultants’ charts that said so little in so many slides. … Read More

Build #34 – The real role of leaders

I had a thought about leading a business as a founder having listened to a podcast recently Your real role as a business leader is … Read More
Precarious pile of rocks

Build #33 – Grow your company like it’s time to sell (even if you’re not selling)

I was chatting with a founder friend recently. He’s been running his tech product business for more than a decade now and it’s doing ok. … Read More

Build #32 – Ten questions for founders

Last month I spent five days on a coaching course, developing my skills in that side of my work. Self-reflection is a big part of … Read More

Build #31 – Where do brilliant teams come from?

If we look at the great teams in the worlds of sport and business, it’s clear they don’t happen by accident. Creating a team that’s … Read More

Build #30 – Pastiche in business

I had an initial conversation with a founder recently that stuck with me. The founder told me in detail about the company they were creating. … Read More

Build #29 – How role definition drives growth

This month I’ve been working on an interesting project helping a business define roles. For start-ups moving into a scaling phase, founders often wrestle with … Read More

Build #28 – Books for leaders – my recommendations

I read a lot of business books. I’ve read some that were instantly forgettable. Yet some are so thought provoking and useful that I refer … Read More

Build #27 – Congruence is underrated

Many founders see themselves as visionaries. They hold their ambition for the future they will create and are strongly driven to bring it into reality. … Read More

Build #26 – There’s no such thing as a growth hack

Recently a client told me I have a “no such thing as a growth hack” speech. She explained that on several occasions, I’ve pushed back … Read More

Build #25 – The real role of leaders

Over the past five months I’ve interviewed more than 50 founders in scaling businesses for a project I’m working on. As I review the interview … Read More

Build #24 – Holding to account

I’ve been working with a product scale-up business to create the conditions for a culture of greater accountability in their business. In one conversation we … Read More

Build #23 – The craft of company building

This year I’ve interviewed more than 50 founders about their experiences building businesses through the seed and series A stages. I’ve been struck by two … Read More

Build #22 – Working with organisational debt

Technologists often talk about technical debt. It’s the accumulation over time of decisions that prioritise short term speed over well-designed code. Technical debt isn’t always … Read More

Build #21 – Ultra running & leading scale-ups

Last weekend I finished my first 50 mile ultra run. With 4000 metres of climbing and a lot of mud in England’s Lake District, it … Read More

Build #20 – How can founders get people to do what they need them to do?

I’ve been speaking to a lot of founders in scaling businesses recently. When they talk about challenges they face, they often talk about a common … Read More

Build #19 – Designing leadership teams in scaling businesses

“What’s the right structure for my leadership team?” This is one of the most common question I come across in conversations with founders who are … Read More

Build #18 – Building a company – introducing the B3 framework

Founders and CEOs talk a lot about scaling businesses, but typically pay a lot less attention to building the organisation that lies behind any successfully … Read More

Build #17 – Systems thinking in scaling business

Systems thinking is a way of thinking about your business. It helps leaders better understand their organisation and how to maximise their impact. I’ve spent … Read More

Build #16 – Founder to CEO?

Great founders don’t necessarily make great CEOs. Being deliberate about founder role transitions is often overlooked in scaling businesses. Growing a business means getting comfortable … Read More

Build #15 – Escape from firefighting

Firefighting. Fire drills. Chaos. Pulled from pillar to post. Overwhelmed. I hear those words a lot in my conversations with founder CEOs in growth businesses. … Read More

Build #14 – Feeling the mountain

Recently I was talking with Lesley – a ski instructor – about her work helping people improve their skiing. She talked about the importance of … Read More

Build #13 – Deciding on deciding

Businesses run on decisions. They control the flow of work in your business. Paying attention to how and when they’re made as well as who … Read More

Build #12 – Process isn’t boring

Working with process gets a bad press in many creative businesses. Process work is stereotyped as stifling creativity and restricting individual autonomy. Laying out processes … Read More

Build #11 – Mise en place

Chefs know a lot goes into making consistently good restaurant food. Each dish is a detailed, time-critical project with high quality thresholds. Dishes need to … Read More

Build #10 – Lenses and mirrors in decision making

A colleague recently told me I was obsessed with lenses. Apparently I say a lot of things like: Ignoring my clumsy verbal constructs, I realised … Read More

Build #9 – Scaling leadership

As businesses grow, what they need from their leaders changes. Separating personal and business needs when thinking about this is hard, but important. A conversation … Read More

Build #8 – Building businesses with accountability

A lot’s talked in business about accountability, yet few people think about what it means. And plenty of people tie themselves in metaphorical knots. They … Read More

Build #7 – Pacing your business

Every business has a pace it can sustain indefinitely. Leaders need to find that pace and intentionally influence it as the business grows. Last weekend … Read More

Build #6 – Reducing friction

If you leave a boat in seawater for too long, barnacles will start attaching and growing. They glue themselves to the hull of your boat … Read More

Build #3 – Power in scaling businesses

Power tripping. Power games. Power hungry. All too often we talk about power negatively in businesses. But how we can use power to achieve growth … Read More

Build #2 – The value of organisation

How your business is organised is at the core of creating sustainable growth. It probably needs more focus than you give it. Businesses are usually … Read More

Build #1 – The starting line

I’m driven by a belief that there’s always a better way to do things. That passion extends to the puzzle of how we can best … Read More