Jean-Claude Saade's seven doors of connection for brands
We encounter hundreds of brands every day, both online and offline. Find out about how brands can build and enhance emotional connections.
Direct mail, opt-in, opt-out and saving the environment
The UK direct marketing industry is responsible for producing 550,000 tonnes of paper mailings each year. Is it time they started sending mailings to people who have actually asked for them?
Talktalk, the broadband update and my router
TalkTalk’s upgrade to my broadband service and help when my router wouldn’t connect left much to be desired. Google to the rescue…
Redesigned website goes live
It’s been a busy few evenings as I’ve been working hard to get my new website design live, and now it’s here.
Google hits your RSS subscriber statistics
If you track your RSS subscriber figures as closely as I do, you’ll know that the number of people downloading your RSS feed tends to drop markedly at the weekend. Yesterday mine went up though, and a change at Google is behind this.
Thoughts on developing your people
Anna Farmery at the Engaging Brand blog has a nice post about what you can do to develop your team members. She has some good and easily actionable tips for helping develop the skills of your team. I’ve added a few of my own too.
CIPR social media guidelines agreed
Chartered Institute of Public Relations (CIPR) president Lionel Zetter reports a busy day of meetings last Wednesday in his latest blog post on PR Voice. He also confirms that the CIPR Council has agreed the new social media guidelines for members.
Technorati, Ogilvy and verbal diarrhoea
James Byford and Antony Mayfield have blogged about the Technorati/Ogilvy link-up that was announced last week. The main aspect of the announcement itself that stands out to me is that much was said in the respective news releases and posts, but it all meant so little – a hype and jargon overload.
Fake blogs to become illegal in UK
Niall Cook points out a story in this week’s UK PR Week magazine – about a piece of European law set to be enacted in the UK at the end of the year that will outlaw fake blogs and other dubious PR practices.
Do RSS subscriber figures always go up?
Tracking RSS subscribers is a way to see how many people are tracking your blog. It’s a great motivation to see RSS subscriber growth and be able to celebrate milestones. But do RSS subscriber figures always go up anyway?
