Playing by the rules in marketing and public relations
While marketing and public relations aren’t regulated professions, there are plenty of rules and codes to keep to.
First steps with Twitter
I’ve finally got around to registering with Twitter. Have I just hit on the next big thing, or am I just wasting my time?
EuroBlog 2007 – blogs, podcasts, RSS, video and image sharing
The Euroblog 2007 research project confirms that the world of communications is changing fast.
Context in marketing and public relations
How important is the context of the people you’re aiming your marketing or public relations efforts at?
A curious term
I might be missing something, but what’s a “portable bike”?
Every impression counts
As a marketing and public relations professional, everything you do on behalf of your organisation needs to be consistent with its values.
PR is growing thanks to social media
Sir Martin Sorrell sees WPP growth being driven by his public relations businesses, and this is good news for public relations as a whole.
Reviewing "Life's a Pitch"
I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.
A new arrival
Readers will know that I blog about marketing and public relations, but some events in life are just too significant not to be mentioned.
Writing better copy
A core skill for marketing and public relations professionals has to be writing high quality copy. This is an area where I’ve had to work to improve my own skills.
