Writing on the web since 2003

How important is the context of the people you’re aiming your marketing or public relations efforts at?

I might be missing something, but what’s a “portable bike”?

As a marketing and public relations professional, everything you do on behalf of your organisation needs to be consistent with its values.

Sir Martin Sorrell sees WPP growth being driven by his public relations businesses, and this is good news for public relations as a whole.

I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.

Readers will know that I blog about marketing and public relations, but some events in life are just too significant not to be mentioned.

A core skill for marketing and public relations professionals has to be writing high quality copy. This is an area where I’ve had to work to improve my own skills.

I’ve just upgraded the blog to run the latest version of Wordpress – v2.1.2 – which was released yesterday.

Richard Millington has a post about how easy it can be to create fake PR – and has some examples to prove it. His post reminds me of an experience I had with a fake journalist last year.