A curious term

A curious term

Recruitment advert
I might be missing something, but what’s a “portable bike”?
A “non-portable bike” strikes me as a bit pointless really.
Sometimes marketers can get tangled up in the detail of their own language that they forget the true meaning of terms.
Via Marketing Week magazine.

About SIMON

I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.