Writing on the web since 2003

McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.

A round-up of statistics, analysis and research that I spotted this week.

Considering how market segmentation and user personas can work together to improve the effectiveness of marketing activity.

E-consultancy reports a survey from Clearswift about staff use of web 2.0 sites presenting a potential security risk for businesses.

Ask.com and digital marketing agency Profero are behind a misguided offline and online campaign that’s aiming to encourage UK search users to stop using Google.

For the first time today I had more than 100 people downloading my RSS feed.

The American pet food poisoning scare shows that while brands must ensure they stay true to the values they demonstrate to consumers.

The Todd And list of top marketing blogs lists 17 UK-based marketing blogs, including this one. I’ve created an RSS feed that aggregates content from all these blogs.

Today marks the start of what’s called the purdah period for communications for the UK local authority where I head up marketing and public relations.

Trying to find out more about the people who read my blog and visit this website.