Was the Royal Navy really that naive?
PR Week has a piece about the public relations handling of the selling stories saga that has unfolded since the 15 British hostages were released by Iran.
Statistics, research and analysis round-up – w/e 13 April 2007
A round-up of statistics, analysis and research that I spotted this week.
How Twitter works for me
I’ve been on Twitter for several weeks now and it’s about time I thought a bit about why.
Customer insight, CRM and innovation
A Bain survey of top executives reports just over half of executives believe that insufficient consumer insight is hindering their performance, but insight is only part of the picture.
Delivering truly integrated marketing and public relations campaigns
Nick Porter, director at Iris PR, has an interesting article about how agencies need to delivery genuinely integrated campaigns on the BrandRepublic website.
Statistics, research and analysis round-up – w/e 6 April 2007
A round-up of statistics, analysis and research that I spotted this week.
Public relations versus search marketing – the future of PR in an online world
The latest white paper from Daryl Willcox makes interesting reading for public relations professionals.
The difference between websites and blogs
I did a phone interview with French company Skema this afternoon about blogging. One question I was asked was about the differences between a website and a blog for large corporations.
The future of advertising
The UK’s Sunday Times has a thought-provoking article about online and offline advertising which picks up some potential future trends for marketers.
Better desktop research
Google’s not the only search tool worth using for desktop research. Discover new search engines and techniques to improve your research.
