Statistics, research and analysis round-up – w/e 6 April 2007

Statistics, research and analysis round-up – w/e 6 April 2007

Mobiles and advertising in the UK
Only one third of 11 to 20 year olds want to receive advertising on their mobile phones, but more than two thirds would be happy to receive targeted information. Picture formats win out against text and video too.

Top UK businesses not addressing mobile SEO

The UK’s largest listed businesses aren’t optimising for mobile browser search: 93% of FTSE 100 companies’ homepages do not appear in the first page of search results on Google Mobile Web UK.

World broadband statistics Q4 2006
(free registration required)
Worldwide broadband lines at 281.5m. 17.7m lines added in the quarter. Overall global penetration for broadband is 5.4%.
Video advertising on the internet
Video ads prove more effective than still images for interaction and clickthroughs.
Two thirds of Spanish marketers rate mobile marketing as effective
A very small sample size, but some interesting insights into Spanish mobile marketing.

AOP – What we know about digital consumers

Consumers are accessing more content than ever before and are using a greater variety of tools to do so.

Dave Sifry/Technorati – State of the blogosphere

More blog-related statistics than you could possibly ever need, but interesting reading all the same.
UK regional breakdown for users visiting blogs
Interesting chart from Heather Hopkins at Hitwise showing blog readers are concentrated in London and the Yorkshire/Humber region.

Taking the pulse of marketing

Business Week surveys some top US marketers to spot trends in marketing.
Understanding the multi-cultural market
Research from Weber Shandwick on marketing with ethinic minorities.

Assorted insights from Shel Holtz

Rather than reproduce them all here I thought I’d link to a post with plenty of insight and supporting links taken from a Shel Holtz presentation.

Online ad market driven forward by social networking

Half of UK marketers plan to use social networks to reach consumers in 2007.


I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.