It's still about the mix
Being able to combine traditional and new marketing techniques in integrated campaigns is an important skill for marketers and communicators.
Forthcoming conferences – social media and local government communications
I’ll be talking at three conferences during March and April on local government communications and social media.
Local government on Twitter
A great post from Stuart Harrison and some of my thoughts on local councils using Twitter.
Why local government shouldn't be on Facebook
Creating a page on Facebook doesn’t mean a council is using the social network effectively for communicating.
Crowdsourcing social media training – your help needed please
What should I talk about in my social media training sessions for local government councillors and officers?
Bad customer service from Halifax – a rant
My story of a really bad customer experience with Halifax.
What I've missed – the big RSS catch-up
Social media, consultation, public relations and SEO are among the highlights of my RSS backlog.
Bus advert copy overload
Thoughts about writing too much text on adverts.
Councils, councillors and social media
More councils and councillors using social media to communicate and engage.
Declining trust in the media
Declining trust and dwindling circulations for local papers mean public sector organisations need to look at the communications mix.
