Month: April 2007

The power of visual identity

While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.

Was the Royal Navy really that naive?

PR Week has a piece about the public relations handling of the selling stories saga that has unfolded since the 15 British hostages were released by Iran.

How Twitter works for me

I’ve been on Twitter for several weeks now and it’s about time I thought a bit about why.

Customer insight, CRM and innovation

A Bain survey of top executives reports just over half of executives believe that insufficient consumer insight is hindering their performance, but insight is only part of the picture.