The difference between websites and blogs
I did a phone interview with French company Skema this afternoon about blogging. One question I was asked was about the differences between a website and a blog for large corporations.
The future of advertising
The UK’s Sunday Times has a thought-provoking article about online and offline advertising which picks up some potential future trends for marketers.
Better desktop research
Google’s not the only search tool worth using for desktop research. Discover new search engines and techniques to improve your research.
McDonalds launches user generated advertising
McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.
