Writing on the web since 2003

Geo-targetting web advertising

Web advertising campaigns can be targeted to specific areas, but how is this done and how accurate is it?

Public sector workers say go social

A new study looking at social media and local government is consistent with the findings of my CIPR research on the same topic.

Escaping from CIPR studies

I had disappeared. Now I’m back, thanks to eventually completing my CIPR diploma.

Looking for direct marketers

We’re recruiting two new roles to help improve our direct marketing at Medway Council.

Smell as a marketing tool

The power of our senses in marketing is often forgotten – here’s a great example of the use of smell in marketing.