Jumping on the YouTube bandwagon
It seems to be “not getting it” week. Today it’s the turn of Ten Alps and their Public TV website – a “YouTube for the public sector”.
Do brands need protection?
Guardian Online carries an interesting story today about the launch of a new brand management product from Creston – a product clearly positioned as a defensive tool against blogs.
Dealing with feed overload
Over the weekend my RSS feed count hit an all time high. The problem is that these feeds generate a very large number of items for me to read, and I simply can’t keep up.
Exploring word of mouth marketing
I spent an interesting day today at GREEN Communications’ Word of Mouth conference at the Dental Institute in London.
Blogging like a pro
Matthew Stibbe has a great post about how he has created his successful Bad Language blog.
Word of mouth: making it work
I’m pleased to say that I’m going to be attending the word of mouth marketing and PR conference up in London this Friday.
Are niches the way forward for blogs?
Richard Millington has an interesting post about positioning your blog in the crowded PR blogging scene.
Online video audiences and broadcast TV
Some interesting findings about how online video viewing is affecting traditional broadcast television audiences in the UK are revealed by a BBC/ICM survey.
Textpattern end user manual – moving on
In 2005 I published a basic end-user manual for the Textpattern content management system. It’s been downloaded more than 2,000 times since.
Mixing customer experience, marketing and public relations
My thoughts on how you can differentiate yourself through customer experience, and how this links with marketing and public relations.
