Jumping on the YouTube bandwagon

Jumping on the YouTube bandwagon

As a communicator who spends a fair proportion of his week working in the public sector, I was quite excited to read this article about Ten Alps launching Public TV – a “YouTube for the public sector”.
But checking out the site I found Public TV is far from a social media play – it’s a collection of videos, but without any social media features to speak of. Where are the:

  • comments
  • tags
  • ratings
  • codes for embedding videos in blogs
  • viewing figures?

Another example of an organisation trying to jump on the social media bandwagon to raise its profile, and not understanding what features make a normal website into a social media property.


I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.