General

I’ve been on Twitter for several weeks now and it’s about time I thought a bit about why.

A Bain survey of top executives reports just over half of executives believe that insufficient consumer insight is hindering their performance, but insight is only part of the picture.

Nick Porter, director at Iris PR, has an interesting article about how agencies need to delivery genuinely integrated campaigns on the BrandRepublic website.

A round-up of statistics, analysis and research that I spotted this week.

The latest white paper from Daryl Willcox makes interesting reading for public relations professionals.

I did a phone interview with French company Skema this afternoon about blogging. One question I was asked was about the differences between a website and a blog for large corporations.

The UK’s Sunday Times has a thought-provoking article about online and offline advertising which picks up some potential future trends for marketers.

Google’s not the only search tool worth using for desktop research. Discover new search engines and techniques to improve your research.

McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.

A round-up of statistics, analysis and research that I spotted this week.