Using marketing segmentation and personas to understand customers
Considering how market segmentation and user personas can work together to improve the effectiveness of marketing activity.
Do web 2.0 tools present a security risk?
E-consultancy reports a survey from Clearswift about staff use of web 2.0 sites presenting a potential security risk for businesses.
Ask.com misses the mark with lack of transparency
Ask.com and digital marketing agency Profero are behind a misguided offline and online campaign that’s aiming to encourage UK search users to stop using Google.
Reaching an RSS milestone
For the first time today I had more than 100 people downloading my RSS feed.
Pet food poisoning shows brands need to be genuine
The American pet food poisoning scare shows that while brands must ensure they stay true to the values they demonstrate to consumers.
New RSS feed for UK top marketing blogs
The Todd And list of top marketing blogs lists 17 UK-based marketing blogs, including this one. I’ve created an RSS feed that aggregates content from all these blogs.
Purdah starts today
Today marks the start of what’s called the purdah period for communications for the UK local authority where I head up marketing and public relations.
Getting to know you better
Trying to find out more about the people who read my blog and visit this website.
Playing by the rules in marketing and public relations
While marketing and public relations aren’t regulated professions, there are plenty of rules and codes to keep to.
First steps with Twitter
I’ve finally got around to registering with Twitter. Have I just hit on the next big thing, or am I just wasting my time?
