Week in view – w/e September 1st 2006
Most weeks I see a few things that I’d like to blog, but don’t have the time during the week. So I thought I’d try just saving them until the end of the week when I have a bit more time to do a round-up.
How we treat our customers
Marketers tend to focus on acquiring new customers, and don’t spend much on looking after existing customers. Kathy Sierra thinks this is a mistake.
Time to get real about social media
While a trackback or mash-up makes sense to me, I’d bet that most marketers and public relations practictioners wouldn’t know their pings from their podcasts.
Walking with dinosaurs?
I’ve just joined the Chartered Institute of Public Relations (CIPR). I paid my dues a few weeks back and a thick membership pack arrived on my doorstep on Friday.
Managing your personal brand
A post today on Duct Tape Marketing reminded me of a conversation I had with a colleague a few days ago about personal branding. We were talking about why I had a website and why I took the time to create it and blog regularly on it.
Recent links from del.icio.us
Podcasting makes you a member of the media Information about podcasting for small businesses (tags: podcasting)
Using Writely
This is my first post that I have written using Writely – an online writing and collaboration tool from Google. The beta launch of the site follows hot on the heels of Google’s online spreadsheets tool.
The basics of website promotion
Found a great little primer for people looking to promote their websites, courtesy of Forty Media.
Changing UK media landscape
Recent research shows media fragmentation is real, and the young are leading the growth of social media, something that marketers and PR people need to understand to be able to do their jobs effectively.
A great resource for managers
I’ve just finished listening to my first podcast from www.manager-tools.com. The site features literally hundreds of podcasts on management-related topics.
