General

Before I buy online from an site I haven’t purchased from before I usually do a Google search on the site name and the term “complaints”. But this time I got caught out.

A colleague recently pointed me in the direction of “Google Analytics”:http://www.google.com/analytics. It looks like a pretty comprehensive solution for analysing web traffic, including how it reaches your site, and how it converts on the site.

Earlier this evening I went to a talk by Richard Reed, co-founder of “Innocent”:http://www.innocentdrinks.co.uk. Launched in 1998 Innocent sell fruit smoothies in the UK.
I go to this kind of business event fairly often, but I have to say Richard Reed was the most engaging, personable and inspiring speaker I’ve seen.

The Royal Yachting Association has chosen Whitstable Yacht Club’s website as the winner of the RYA Communications Award – South East region.

Today I’ve started work at Medway Council in Kent as Marketing and PR Manager.

I’ve been working hard over the last few weeks to redevelop designs and content for this site.

I now hold Chartered Marketer status from the Chartered Institute of Marketing (CIM).

I have today started my new interim role as Account Director as Enterprise IG.

GreatPlaceToStay is a new business venture we launched today.

Some thoughts about marketing and the customer experience and how marketers can benefit from the customer experience approach.