---
title: "LGC social media conference"
url: https://www.simonwakeman.com/blog/2009/09/15/lgc-social-media-conference-2/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2009-09-15T11:01:18+00:00
modified: 2026-04-11T16:25:01+00:00
author: Simon Wakeman
---
# LGC social media conference

## LGC social media conference

Below is the feed of Twitter messages I posted while at the recent LGC social media conference.  
It was an experiment using a live blogging plugin to feed Twitter messages directly into WordPress.  
**11:41:55 AM**: time for the panel sessions, @dominiccampbell up first #lgcsoc

**11:43:25 AM**: #lgcsoc @dominiccampbell “welcome to the 30yr old blokes session” (that’s for you @carriebish )

**11:46:24 AM**: #lgcsoc @dominiccampbell playing video summing up key issues of trust, lack of information among residents,

**11:48:02 AM**: #lgcsoc social media not going away, convergence of customer service, engagement, communications

**11:49:27 AM**: #lgcsoc showing some strong networking analysis tools

**11:50:03 AM**: #lgcsoc london no1 city for twitter use (and equal 1st for facebook)

**11:52:46 AM**: #lgcsoc barnet leader now twittering his own expenses, sharing raw corporate/peer feedback on youtube <—impressive eg of openness

**11:53:14 AM**: #lgcsoc myidea4ca.com – crowdsourcing community ideas, bottom-up policy making

**11:54:53 AM**: #lgcsoc new shoutboxhq is corp moderation tool for twitter, but should is that desirable or just a pragatic response

**11:56:15 AM**: #lgcsoc @dominiccampbell talking about facebook advertiser tool as means for getting stats on who using fb in your area

**11:58:23 AM**: #lgcsoc “chill out a bit”

**11:58:47 AM**: #lgcsoc @dominiccampbell finishing, now it’s @davebriggs

**12:04:06 PM**: #lgcsoc @davebriggs talking about frustration of lack of adoption of online tools for effective online engagement

**12:06:08 PM**: #lgcsoc blogs not necessarily an online diary, it’s a medium for publishing stuff

**12:08:10 PM**: #lgcsoc 5 chars of blogs: freq updated, recent first, permanence of links, rss, commenting

**12:09:11 PM**: #lgcsocs blogs v search engine friendly <— very true but often forgotten

**12:11:00 PM**: #lgcsoc @davebriggs – it’s about stories – think about who can contribute stories

**12:11:57 PM**: #lgcsoc authenticity is key – people can see through ghosted, PR puff content on social media

**12:13:19 PM**: #lgcsoc blogs shouldn’t exist in a vacuum – need to engage in a conversation, use the power of links (sharing stuff freely)

**12:13:53 PM**: #lgcsoc “keep listening” – respond as appropriate

**12:14:09 PM**: RT @stuartclarkson: #lgcsoc Check out my podcast @rochdalecouncil [http://feeds.feedburner.com/localmatters](http://feeds.feedburner.com/localmatters) and let me know what you think!

**12:15:03 PM**: #lgcsoc @carlhaggerty @russ\_t\_uk now on

**12:17:20 PM**: #lgcsoc rel’n council site to soc media – use website as hub/co-ordinate content (<—-also add authenticity to external presence)

**12:19:19 PM**: #lgcsoc ugc – not many people in the room publishing UGC on council websites (<—-need to link to purpose/role of website)

**12:22:21 PM**: #lgcsoc caution – to do soc media integration takes time, knowledge – “don’t go storming in”, don’t create unfulfillable user expectations

**12:22:45 PM**: #lgcsoc “it’s all about people and conversations” – absolutely right

**12:23:47 PM**: #lgcsoc do people want to go to council website on daily basis? <—no they don’t -absolutely right, and need to remember that!

**12:24:14 PM**: #lgcsoc some thoughts on how to measure influence on social media, what value can be realised from being there

**12:25:05 PM**: #lgcsoc use web stats to monitor referrals (inbound traffic) from soc media sites

**12:26:28 PM**: #lgcsoc got to understand the platform to understand what is relevant in terms of success

**12:27:26 PM**: #lgcsoc @carlhaggerty and @russ\_t\_uk finishing – panel discussion sessions now, am taking a break from twitter to join in