Simon Wakeman - marketing, public relations and digital communications

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The New Influencers book

Monday, September 11th, 2006 at 9:51 pm

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Paul Gillin is writing a book called The New Influencers - a history and commentary on social media, what’s behind its rapid growth, and profiles on some key players in this space.

The book will be published in spring 2007, but Paul has made his draft chapters available on a blog at www.paulgillin.com/NewInfluencers.

I’ve read several of the chapters and will definitely make the time to read the rest. Paul’s style is compelling and the content very interesting. The finished product will make a great primer for anyone wanting to learn the basics of social media.

Posting his work in progress on a blog isn’t new, but it’s still a great way to receive feedback from readers before committing to print. It’s also a great way of creating a pre-publication buzz around the book, without any additional marketing investment.

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Links to interesting information I've spotted recently on the web:

  1. Grasping the New Communication Nettle
  2. Social reporting at Cisco08 Public Sector Summit
  3. Recession proofing the brand called YOU
  4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
  5. How Rich Is Your Communication In A Conflict?
  6. Making Gmail Your Gateway to the Web
  7. Hiscox: the benefits of bravery
  8. FAQ’s about Twitter Strategy and Public Relations
  9. The re-branding of Prince Charles
  10. The Ethics of Ghost-Writing in Social Media
  11. The World Does Not Need Journalists
  12. Tabbloid Turns Feeds into a Personal Magazine
  13. Creating an internal Social Media Forum
  14. Warning blogger relations mustnt be rushed!
  15. Councils told: embrace social networks

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I wanted to turn an expensive print publication into an inexpensive, versatile online publication…I’d noted Simon Wakeman’s work in turning WordPress blogging software into full content management websites and asked if he could help with our magazine…his work is excellent. Richard Bailey, Behind the Spin

Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him. Rishi Dastidar

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