Writing on the web since 2003

So David Brain has had an unexpected opportunity to chat face to face with Colin Farrington, CIPR director-general. And the conversation has thrown up a challenge – what does the UK social media community want CIPR to do to promote these new communications channels?

The discussion around the Chartered Institute of Public Relations (CIPR) and the thoughts of Director-General Colin Farrington on social media continues.

Podcasting – A smart guide to podcasts and podcasting A good introduction to what podcasting is all about (tags: simon’s+podcast+project podcasting) Create podcasts using your … Read More

Today is OneWebDay – “a global day to celebrate online life”. When I heard I did take a few minutes to reflect how the internet has changed the life I lead.

Stumbled across an interesting post this morning about web 2.0 websites in the UK on the Read/Write Web site. I certainly learnt about some new sites I wasn’t aware of, and saw some that I did know about.

Before You Record A Podcast (tags: podcasting)

Designing customer processes to trigger desired emotional reactions is a key way of differentiating your product or service from its competitors. This is particularly true online where the differentiator of personal service doesn’t come into play.

At a key organisation I work with I’ve managed to persuade the powers that be to commit to a six month trial of podcasting and video podcasting. This is a real step forward in communications for this type of organisation.

Paul Gillin is writing a book called The New Influencers – a history and commentary on social media, what’s behind its rapid growth, and profiles on some key players in this space.