Writing on the web since 2003

UK drinks retailer Threshers’ 40% had a discount voucher that circulated the UK blogosphere recently. The experience has some interesting lessons for marketing and PR people about the power of social media tools in creating viral messages.

We’ve just launched a new screencast for the Tinderhouse Publishing service. It’s the first time we’ve produced a screencast to explain a new service that we offer.

I’m very excited as today’s a big day: we’re launching the first real podcast from a local authority in the UK.

In the UK the Advertising Standards Agency (ASA) is the advertising industry’s body for self-regulation. This week’s round of ASA adjudications is the first time I’ve seen a ruling about a blog.

Earlier in the week I blogged about how I could deal with my ever-increasing RSS feeds.

It seems to be “not getting it” week. Today it’s the turn of Ten Alps and their Public TV website – a “YouTube for the public sector”.

Guardian Online carries an interesting story today about the launch of a new brand management product from Creston – a product clearly positioned as a defensive tool against blogs.

Over the weekend my RSS feed count hit an all time high. The problem is that these feeds generate a very large number of items for me to read, and I simply can’t keep up.

I spent an interesting day today at GREEN Communications’ Word of Mouth conference at the Dental Institute in London.

Matthew Stibbe has a great post about how he has created his successful Bad Language blog.