Prediction is futile
We can’t predict the future, yet we spend much of our working lives trying to do just that. Is there a better way?
AVEs are not PR evaluation
If you think AVEs represent an adequate way of evaluating PR, it’s time to look again at evaluation best practice.
Innergie mMini DC10 review
Here’s a handy stylish bit of kit to help reduce charger clutter in the car this summer.
Joining the LGcomms national executive
I’m looking forward to some exciting projects as a member of the national executive for LGcomms.
Adland – the history of the global advertising industry
Having worked in marketing for most of my career – and having undertaken more professional qualifications that I can remember in that time – I’ve … Read More
The Language of Leaders
Communications and leadership are two of the areas that I find particularly interesting in working life. That’s why I was keen to read “The Language … Read More
What does the future of marketing look like?
OK, so that’s a pretty big question for Tuesday night when I’ve on the go since 6.15am. But in my quest to answer it, I’m … Read More
