Time spent on digital media now exceeds TV
Some interesting research findings on media consumption across different channels in the UK.
How to be a great marketer and stand out from the crowd
Some observations on the power and impact of multi-channel marketing platforms.
Flight MH370, crisis public relations and social media
Two interesting articles looking at the public relations and social media implications of this unprecedented crisis situation.
Custom barcodes as a call to action
Is there a good reason for using a barcode scanned by a native mobile app as a call to action on advertising?
Generational differences
An interesting research project from Ipsos MORI looking at the differences between four generational based cohorts.
Communicate to Inspire – leadership communications
“Communicate to Inspire – A Guide for Leaders” is Good Relations Group Chairman Kevin Murray’s latest book on the communications skills that organisational leaders need.
Why "Share a Coke" was a successful integrated marketing campaign
A successful 2013 campaign shows the value of an integrated approach and why social is more than just a channel.
Leaving local government for an exciting new opportunity
It’s time to move on from local government and take on an exciting new opportunity with Deeson Group in April.
A GDS for local government?
My thinking on a Government Digital Service approach to local government digital.
