Month: December 2006

ASA ruling on Talksport blog

In the UK the Advertising Standards Agency (ASA) is the advertising industry’s body for self-regulation. This week’s round of ASA adjudications is the first time I’ve seen a ruling about a blog.

Jumping on the YouTube bandwagon

It seems to be “not getting it” week. Today it’s the turn of Ten Alps and their Public TV website – a “YouTube for the public sector”.

Do brands need protection?

Guardian Online carries an interesting story today about the launch of a new brand management product from Creston – a product clearly positioned as a defensive tool against blogs.

Dealing with feed overload

Over the weekend my RSS feed count hit an all time high. The problem is that these feeds generate a very large number of items for me to read, and I simply can’t keep up.

Exploring word of mouth marketing

I spent an interesting day today at GREEN Communications’ Word of Mouth conference at the Dental Institute in London.