Social media in internal communications course – London

Social media in internal communications course – London

Later this month I’m running a course for the Institute of Internal Communication on social media in internal communications.
The course is designed for anyone working in internal communications – no prior knowledge or experience of social media is required.
Here’s the lowdown on the course:

Getting the basics right is key to mastering the essentials for successful social media strategy and implementation. This one-day practical workshop looks at social media in an internal communications environment, and focuses on social networks, multimedia use and blogging, harnessing employee enthusiasm, and understanding social media communications.
What you will learn:

  • the seven types of social media and how they work
  • why people use social media and its application in internal communication
  • the three Cs of social media communication
  • how to write an evidence-based strategy and measure its effectiveness.
  • what makes a successful online community and why people want to participate
  • blogging – who should do it and what makes a successful blog
  • how to use multimedia in internal communication
  • how to develop a social media policy
  • … and much more

And here’s some feedback from delegates on the previous course in Scotland late last year:

  • Really good overview of how social media platforms can be used to enhance Internal Comms. Simon explained things really effectively and the Group work was really useful.
  • Really good course, great from a digital designer’s perspective to hear about how communications effect social media, and internal communications. Also took away what I wanted to, which was learning more about strategy.
  • Great trainer, really informative. Liked the fact that he opened up the Yammer site for follow-up and ongoing conversation. Really internal comms based, very well researched.
  • Excellent tutor – good presentation and informative group exercises.
  • I thought it was fantastic. It was good to see I wasn’t alone in the challenges I face within internal comms – excellent examples and the exercises really got me thinking too.
  • Very well presented. Thought provoking and relevant. Interesting mix of people from different industries and backgrounds.
  • Very informative and interesting tutor. Good mix of presentation/workshop. Interesting group discussions/networking which always proves valuable.
  • Very good – going home enthused! Great links to sites, suggestions etc.
  • A good overview of social media, what it’s benefits are and how people use this. Good practical exercise in creating a strategy.
  • Very informative. Good examples of best practice. Good overview of media platform choice. Simon as a tutor was very engaging and honest.

There are a few places left on the course in London on 22 May – for more info and to book head on over to the IoIC website here.


I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.