Public sector social media workshop


I’m out on the road in the next couple of months running advanced social media workshops aimed at public sector communications and customer service staff.

It’s an all-new course that builds on the public courses I ran last year and is right up-to-date about all the latest developments in social media and what these might or might not mean for public sector communicators.

The course format is more interactive than ever and group sizes are restricted so that everyone has the opportunity to participate and learn as much as possible.

The Glasgow instalment on 6 April is now fully sold out. We’ve just put the new Leeds and London courses on sale.

The Leeds course takes place on Wednesday, 25 May at the Park Plaza Hotel. Full details are available on the Public Networks website here.

The London course is on 23 June at Two East Poultry Avenue near Smithfields. Full details are available on the Public Networks website here.

Update: The London date is being rearranged for the Autumn. Drop me a line if you’d like more information on this.

The draft workshop programme includes:

  • Mastering the essentials for successful public sector social media strategy and implementation
  • Managing social media use within the organisation – mitigating risk and striking the personal/professional balance
  • Stakeholder engagement – developing a business case to ensure social media can be used as part of the communications mix
  • Monitoring and auditing – Effective social media listening
  • Conducting a social media audit as a basis for developing an integrated offline/online communications strategy that incorporates social media
  • Focus on Facebook and Twitter within an integrated communications and marketing mix
  • Engaging and consulting – Incorporating social media into policy development and service delivery processes
  • Social media relations – Managing outrage and other responses
  • Handling the social media reputation firestorm – the good, the bad and the ugly
  • Developing a personal action plan for social media