Media Myths & Realities: A Public of One
Research looking at media consumption habits among 1,500 consumers, communications professionals and influencers in the U.S. and 500 consumers and influencers in each of the emerging economies of Brazil, Russia, India and China (BRIC).
EIAA Mediascope Europe 2007
Now in its fifth consecutive year, Mediascope Europe 2007 provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people?s lives.
‘Evolved’ CMOs want more executive clout
Two-thirds of chief marketing officers (CMOs) want more involvement in business strategy development and increased profit & loss responsibility, according to a joint study conducted by Forrester Research and Heidrick & Struggles International.
Find more statistics, research and analysis here.
[tags]statistics, research, analysis[/tags]