Statistics, research and analysis round-up

Statistics, research and analysis round-up

New research on loyal brand advocacy
New consumer research in Europe shows brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand advocates and driving sales. Good insights from Weber Shandwick and Paul Marsden in Colin’s post.

Online reviewers driven mostly by altruism
The vast majority of consumers who post online reviewers are overwhelmingly motivated by goodwill and positive sentiment. 90% of respondents write reviews to help others make better buying decisions, and more than 70% want to help companies improve.

Find more statistics, research and analysis here.

[tags]statistics, research, analysis[/tags]

About SIMON

I work as a fractional Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for company building and I also write a newsletter called Build for leaders who care about creating resilient and sustainable businesses.