---
title: "Statistics, research and analysis round-up"
url: https://www.simonwakeman.com/blog/2007/12/02/statistics-research-and-analysis-round-up-14/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-12-02T08:00:11+00:00
modified: 2026-04-11T16:25:12+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up

## Statistics, research and analysis round-up

[New research on loyal brand advocacy](http://byrnebabybyrne.com/?p=142 "4 days, 1h03 ago, in brand+advocacy colin+byrne sra statistics")  
New consumer research in Europe shows brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand advocates and driving sales. Good insights from Weber Shandwick and Paul Marsden in Colin’s post.

[Online reviewers driven mostly by altruism](http://www.marketingcharts.com/interactive/online-reviewers-driven-mostly-by-altruism-cmos-need-not-fear-wom-2527/?camp=newsletter&src=mc&type=textlink "4 days, 1h21 ago, in online+reviews sra word+of+mouth")  
The vast majority of consumers who post online reviewers are overwhelmingly motivated by goodwill and positive sentiment. 90% of respondents write reviews to help others make better buying decisions, and more than 70% want to help companies improve.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).