Statistics, research and analysis round-up


New research on loyal brand advocacy
New consumer research in Europe shows brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand advocates and driving sales. Good insights from Weber Shandwick and Paul Marsden in Colin’s post.

Online reviewers driven mostly by altruism
The vast majority of consumers who post online reviewers are overwhelmingly motivated by goodwill and positive sentiment. 90% of respondents write reviews to help others make better buying decisions, and more than 70% want to help companies improve.

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[tags]statistics, research, analysis[/tags]