---
title: "Statistics, research and analysis round-up"
url: https://www.simonwakeman.com/blog/2007/08/19/statistics-research-and-analysis-round-up-3/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-08-19T07:00:14+00:00
modified: 2026-04-11T16:25:14+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up

## Statistics, research and analysis round-up

[Branded content attitudinal consumer study](http://www.brandrepublic.com/Research/LatestResearch/37977/ "2 days, 14h59 ago, in advertising content research sra")  
Over one-third of certain groups were sceptical about brands that advertised regularly in a traditional way, with around one-tenth actually trusting brands that advertised in a traditional way.

[New media doesn’t kill old media](http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003625365 "4 days, 5h22 ago, in new+media sra statistics")  
No surprises here then – a survey from Deloitte and Touche shows that old and new media co-exist happily for all age groups surveyed.

[Users? online time spent mostly on content](http://www.marketingcharts.com/interactive/users-online-time-spent-mostly-on-content-not-communications-commerce-1256/ "4 days, 5h27 ago, in internet+activity+index online+publishers+association sra statistics web+statistics")  
Web users spending nearly half their online time visiting content – a 37% increase in share of time from four years ago and nearly as much time as spent on communications and commerce combined – according to the Internet Activity Index.

[Web for speed; print for comfort](http://69.89.31.94/~nmkcouk/2007/08/13/web-for-speed-print-for-comfort/ "5 days, 4h29 ago, in AOP online+publications print sra")  
Highlights from an AOP survey that shows readers prefer online publications to print for speed of access and convenience (full version for subscribers only).

[Social media’s influence overstated?](http://www.e-consultancy.com/news-blog/364007/social-media-s-influence-overstated.html "5 days, 4h31 ago, in social+media sra")  
Report from JupiterResearch suggests that influential brand advocates are more traditional in the way they use the internet than marketers may think.

Find more statistics, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).