---
title: "Statistics, research and analysis round-up – w/e 27 April 2007"
url: https://www.simonwakeman.com/blog/2007/04/27/statistics-research-and-analysis-round-up-we-27-april-2007/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2007-04-27T21:01:23+00:00
modified: 2026-04-11T16:25:18+00:00
author: Simon Wakeman
---
# Statistics, research and analysis round-up – w/e 27 April 2007

## Statistics, research and analysis round-up – w/e 27 April 2007

[36% of online American adults consult Wikipedia](http://www.pewinternet.org/pdfs/PIP_Wikipedia07.pdf)  
Usage is particularly high well-educated and current college-age students, says the latest research from Pew Internet & American Life Project  
[Ketchum media myths and realities 2006](http://ketchumperspectives.com/archives/2006_i7/index.php)  
A survey of 1,490 American adults and 500 corporate communicators to see how different media are consumed and used to communicate corporate messages.  
[US search engine rankings, March 2007](http://clickz.com/showPage.html?page=3625660)  
American web searches rose 6 percent from the previous month and and 14 percent from March 2006.  
[  
Forrester’s new social technographics report](http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html)  
Interesting reading on how consumers approach social technologies – including the concept of a participation ladder for these technologies.  
[MarketingSherpa research on viral marketing](http://www.marketingsherpa.com/article.php?ident=29941)  
Shows an increasing divide among marketers with experience of delivering viral campaigns and those without.  
[Understanding influence, and making it work for you](http://clickz.com/showPage.html?page=3625644)  
CNET Networks study on the nature of influence and the validity of common marketing models.  
[  
Honeymoon is over for social networks](http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=59032&Nid=29597&p=408441)  
MediaPost report on the pressure social network sites are under to realise value from their members (see also [this report](http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003574609) from the owners of MySpace)  
[  
Gartner’s five laws for virtual worlds](http://corporatemedianews.digitalmedianet.com/articles/viewarticle.jsp?id=132163)  
By the end of 2011, 80 percent of active internet users will have a presence in virtual worlds.  
[Social networkers spend more time on the web](http://www.emarketer.com/Article.aspx?1004837)  
No surprises there then, in a report from [MySpace](http://www.myspace.com/) / [Marketing Evolution](http://www.marketingevolution.com/).  
Find more statistcs, research and analysis [here](https://www.simonwakeman.com/category/statistics-and-analysis/).