Blogs as an advertising tool
Yet more evidence that blogs are becoming a trusted information source in consumer purchasing decisions, courtesy of an Ipsos MORI survey.
Measuring authority with Technorati
Spotted a nice post on Twopointouch about measuring authority – using Technorati’s link data to categorise blogs into four categories (A to D) based on authority.
CIPR consults on social media
CIPR president Tony Bradley has blogged about the strengthening up the institute’s ability to deal with members who flout the rules, as well as mentioning the CIPR’s social media consultation document.
The right time
Tom Murphy has a great post about knowing when technologies have moved from being the domain of early adopters into mass usage.
When is a podcast not a podcast?
This is one of the most misleadingly named services I’ve seen in quite a while: Readspeaker Podcaster.
Online collaboration with Thinkature
Found a great new online collaboration service today called Thinkature.
Delivering the New PR – London
Just arrived back from Delivering the New PR in London today – an excellent conference on using social media tools in public relations.
Social media drives e-commerce traffic
Proof of the force of social media in driving business on the web comes from Hitwise. The research shows the continuing rapid growth of social media sites, and shows the effect of this in creating additional traffic on e-commerce sites.
How to be a great PR consultant
Stephen Davies has kicked off a discussion about what it takes to become a great PR consultant. He’s published five tips for starters, and Heather Yaxley has added her thoughts too.
Email marketing vs RSS marketing
After a good week or so completely offline I’m now back to find more than 800 emails in my inbox, and that’s after the junk filter has done its best. I also have more than 1,500 unread entries in my RSS reader.
