Published on August 24th, 2011 | by Simon Wakeman21
Shabby PR from SOCITM
It’s been quite a while since my last post I have to admit. Not through any lack of thoughts about interesting stuff to write about, but purely thanks to a lack of time to actually put some words down.
- Socitm: Councils will struggle to meet cookie law
- Socitm ‘cookies’ audit identifies scale of task for local public sector websites to comply with new legislation
- 99% of UK gov websites are breaking the law
- Council websites fail to cut cookie compliance issue
I’ve no problem with news stories about issues with council websites – the scrutiny of online or offline media of any sort is valuable in holding the performance of public sector websites to account.
However what really does hack me off is SOCITM, a membership organisation for ICT professionals working in local authorities and the public and third sectors, publicy bashing the competence and performance of the sector they are meant to support. And all of this because they have recently launched a chargeable service to help councils manage their cookies in the light of the new regulations.
As a PR man I’m well versed in the technique in play here – create a stir around headline grabbing stat or two then ride to the rescue with a carefully pitched product or service to solve the various woes created by aforementioned stat. It’s a common ploy and used to great effect by IT security companies among others.
But surely a membership organisation for the sector can see the wider picture beyond their own commercial noses? The sector has enough reputational challenges of its own without a body meant to be supporting and helping the sector using cheap headlines to sell their own products.
Apparently one of SOCITM’s three aims is:
explicitly benefit employing organisations as well as individual members
It shouldn’t really need pointing out, but publicly trashing the services provided by “employing organisations” and “individual members” to get coverage for a product you’re trying to sell us isn’t going to meet this aim.
Shabby PR tacics from SOCITM and I’m not impressed.
And having got that off my chest, I shall resume more constructive blogging once again…!
This article originally appeared on Simon Wakeman’s communications, marketing and public relations blog at www.simonwakeman.com.