More interesting stuff on the web1
Tags: 2006, 2007, 2012, analysis, audit, communication, communications, digital+media, digital+natives, internet, internet+usage, media, News, ofcom, online, public+relations, sra, statistics, survey, system:filetype:pdf, system:media:document, telecoms, trends, tv, uk, usa, web
Here’s some more interesting stuff I’ve found on the web recently:
Traditional media use stabilizes as online rises
Traditional media usage by Internet users in the US remained largely steady in 2008 after falling in 2007, judging by respondents to a Ketchum and USC Annenberg Strategic Public Relations Center survey conducted in late 2008. For instance, less than two-thirds of respondents said they watched major network TV news, about the same as in 2007 but down from the 71% who said so in 2006.
Key trends and issues in UK media and telecoms to 2012
A look forward at future trends along with a reprise of the digital natives/digital shoppers/refuseniks typologies.
Digital Britain: An Audit
Looking at the current picture of availability and use of a range of digital channels – along the same lines as the annual communications market reports produced by Ofcom
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[...] There’s some interesting results from a survey conducted by Ketchum and USC Annenberg Strategic Public Relations Center and reported by eMarketer, which found that while online media usage continues to grow, traditional media consumption is stabilizing in the US. [Hat tip to Simon Wakeman] [...]