Choosing a public relations dissertation topic114
Tags: CIPR, CIPR, CIPR Diploma, communication, communications, diploma, government, local government, Marketing, media, public+relations, research, resources, search, social, Social media, uk
I’ve reached the final hurdle in my CIPR Diploma studies – researching and writing the 6000 word personal project.
The personal project looks like a great opportunity to put everything I’ve learnt so far into action, and do some real in-depth research into a topic that’s interesting and useful for me as a student and practitioner.
I’m keen to research a subject that’s relevant to my day job, so I’ve been thinking of the following as a title:
“What is the role of social media in local government communications?”
There’s real potential for the use of social media for local government to communicate and consult more effectively with local audiences. However to date the sector’s adoption of social media has been slow and patchy.
In my research I hope to draw on UK and international case studies to understand how social media can play a role in helping local government communicate, particularly with audiences that it does not traditionally communicate effectively with.
I need to start thinking about my research methodology, but what do you think about this topic? Are there any must-see resources for public sector use of social media that you can point me towards? Do you have any examples of how your local council has used social media?
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Sounds like a valid and interesting research topic. We’ve just finished marking the January submitted CIPR projects with quite a few students focusing on new media. One of the main concepts was whether social media supports the “ideal” of two-way symmetric communications. In terms of methodology, one of the most interesting actually piloted an internal blog rather than simply asking for views about whether it should be used.
Hi ,
I need some urgent help on articulating my thoughts on my dissertation topic.
What are the possible angles to explore if I want to merge the evolving social media landscape in India and explore the trends its giving rise to in the PR industry.
Kindly advise.
Help me in the effectiveness of social media in local government communication.
thanks for that Heather – it would be interesting to think about using a blog in the research methodology. I’ll have to have a think about that – I was contemplating using a wiki to build the research around, so that once I’d written my report I could then keep it alive and hopefully it’d become a useful resource local govt communicators
I agree, sounds like a fine idea. One thing you might look in to is how the public sector uses social media to engage ‘hard-to-reach’ groups in the democratic process. The Electoral Commission has (I think) done some work along these lines with young people from minority groups.
Jon – thanks for the comment. I certainly hope to be able to explore how social media can help reach the hard-to-reach audiences, both for engagement in the democratic process, but also for broader local government communications.
Simon,
I think it’s an excellent topic, pretty much in tune with current trends.
And I envy you, because I have 3 days left to write a 3000 word proposal for my own dissertation (MA Public Communication & Public Relations. While dissertation is due in August, the stupid proposal essay is due on WEDNESDAY.
And I still have no clue what to write about!
So, if you have ay creative ideas, maybe things you or your friends were considering – drop me a line!!!
Many thanks + good luck with your final project,
Katya
P.S. All ideas are welcome – from lobbying themes to investor relations
Katya – my advice (having worked with dozens of students on their dissertation projects) is to consider two things:
1) What will keep you interested in this topic in the months ahead?
2) What is the body of existing knowledge and theory that you will draw on?
If you aren’t motivated, then it is very hard to keep focused or deliver a really good piece of work. Also, if there isn’t some body of knowledge to draw on, it makes the initial literature review difficult and so impacts on the rest of your project.
You don’t necessarily need to be topical, highly original or over ambitious in your choice of dissertation subject – just make sure you will be happy to work on it in the months to come.
Thanks, Heather!
Well, just in case you are interested, my two choices are:
1) The «media’s pet» phenomenon of Marks & Spencer – what does it take to stay in the headlines?
2) Role of communication at different stages of merger and acquisition processes
While the first one seems too trivial, it has many interesting aspects to write about: CSR, financial crisis, potential takeover, corporate identity.
The second topic is related to corporate & city PR, the fields I’d like to explore.However, it’s very general, and I won’t be able to get quality info on a case study to make it at least a little original. I don’t want to repeat what others have already said. If I could just modify this topic somehow, that would be great.
Would appreciate (and very much welcome:) any feedback from you !
Many thanks, Katya
hello komarova, i appreciate your ideas about public relations. But i have a problem since am young in the same field.
i really would like u to help me and get me a research topic in line with PR that i will use in my third yr.
am from a small country called Uganda in Africa.
thanx
I presume that you have to include primary research in your dissertation, which would affect the choice of topic.
If looking at M&S, then you’d need to be able to research the concept of maintaining media coverage and identifying academically “what it takes” in terms of models. If you don’t have access at the company, then you’d probably need to access journalists, which could be difficult. So a study on M&S that relied on say, media content analysis would need to be devised. Not impossible, but probably not the topic you’ve initially mentioned.
Again, looking at mergers and acquisitions implies you’d need case study research – could you access organisations? And, how would you assess the role of comms at different stages? I would imagine if you could do interviews etc then you’d be asking about what happened which would likely be unreliable and post-rationalised.
I can imagine a topic involving M&S that would be based on looking at a couple of areas – eg the relationship between media coverage of M&S and its share price – which could be useful in looking at how media relations contributes to the bottom line.
Or research into an aspect like CSR – or specifically Plan A – and how this has affected “public” perceptions of the organisation. By which I mean different publics.
Hope that helps.
I’ve recently completed a brief literature review project looking into ethical approaches in public relations practise (or lack of), however rather struggled with references. As a result the mark was far from sufficient, although worth only 20% of the module grade. My next submission is however worth 60% and is the research proposal for my final 3rd year dissertation. As you can imagine, Im having great dificulty debating of whether or not to sustain this topic or move onto something different. Does anyone have any ideas of any other topics relating to PR?
Daniel, You sound unhappy with your grade for ethics, so I’d probably not continue with that topic and select another area of PR that interests you. There are zillions of possible topics relating to PR – why not start with a previous journal article or theoretical framework that you feel has something to say that you could build on or even challenge.
Hi Daniel – Heather’s advice is very sound – to perform to the best of your ability in an assignment, you’ve got to be interested to keep motivated (i find…).
On the subject of references, I’m struggling to find “traditional” academic references for my dissertation topic, as the local govt PR literature is almost all media relations focussed, and there’s not much academic research on social media to date. Most of my referneces are web/blogs, but according to my tutors this is ok given the topic. I have noted in my literature review about the lack of academic literature to show that I’ve considered / looked at those kind of sources.
The ethics subject was actually provoked by a journal, but no others were obviously apparent.
dont think research is my ‘forte’. lol
Will keep reading though and I’m certain I’ll find something suitable. I do agree with you Simon, it’s paramount you research something that interests you.
Many thanks guys and all the best,
Daniel
Simon – there are some journal articles on new media you should check out so I’ll email you separately on this. Don’t forget the “classic” books re online media as well (from Scoble to Cluetrain) which have more value academically than blogs/websites.
Simon i am beginning final year this october and have been told to start thinking of ideas for my dissertation. i am quite interested in corporate identity and have recently completed my work placement within a council in my home town. do you think there is enough research ect on this or do you have any other ideas that i could go with?? im new to this whole process so just want a good angle to take
Hi Claire – not sure whether there is much research on local govt and identity per se, but it’s definitely an area that is important to local government.
In my experience councils need a well controlled brand identity, yet there is constant pressure to invent new identities/logos that confuse customers as they don’t know who is delivering the service (is it the council, a contractor, a charity?).
This can have wider impact on the council through things like performance assessment, ratings etc as residents aren’t clear what services their councils deliver.
Interesting area – I led a brand simplification piece of work at Medway Council, reducing the number of different identities and making things clearer for customers.
sw
Claire,
I think corporate identity is a great area for study (especially with organisations such as local authorities that often seem to confuse elements of brand identity such as logos with the entire way in which others identify them – or identify with them).
I really recommend Cees van Riel’s book “Principles of Corporate Communications” for getting to grips with issues around identity and image.
Good luck.
Hi, I am going into my final year at university and need help thinking of a dissertation title and topic for a public relations degree. I am wanting to get started early so need a few ideas all are very welcome. I was considering something to do with new media or the effects of digital manipulation but not sure how to turn these into pr based subjects. Please help.
Thank you
Hi Laura,
As you’d expect, digital media is a subject close to my heart!
One area I was keen to investigate was the relationship/linkages between “traditional” media and “new” media. How do issues emerge and evolve and how do different types of media feed from each other?
There is a fair amount of reading on this available, but it still seems like an interesting area to research in, particularly given the rapid pace of change in all types of media.
cheers
sw
Thanx Simon,
what would you class as traditional media and modern? Do you also not think that this is far too general for a dissertation topic?
traditional media would be press, radio, tv etc
new media would be web, blogs, podcasts, micro-blogging etc
you’d probably need to frame the question more tightly for a dissertation title, but I think there’s definitely mileage in this area for some interesting research
Gosh, people, I just finished my PR degree and its time for the dissertation and I know its not going to be easy to find a topic judging by what all of you have written…am all the way in southern africa and the clock is REALLy ticking… any ideas?? Surprisingly I had thought of writing on the gender biasness of PR..that is predominantly female…now am thinking whether I will find any literaure on the same….
Hi
I also need to decide on a dissertation for public relations, preferably keeping in line with my work experience i have just completed with the publicity department at a film company. I am completely stumped as I dont want to overlap with marketing and there is not alot of film publicity academia out there?
Hi, sorry I am still deliberating about my dissertation topic I originally wanted to keep it in line with my work experience in PR which was in the fashion, beauty and lifestyle PR and was thinking perhaps something to do with censorship. If anyone has any suggestions on how to combine these or a related topic to either of these it would be great help as I really want to get started on the research and just need some inspiration.
Thank you xx
THE TOPIC IS OKAY, JUST MORE RESEARCH TO MAKE IT WORTH WHILE
I have literally no ideas though and cant find any research of interest
hi, Am doing my final year in Public Relations(Masters). i was looking out for good topic in Public Relations for my research. i need a good topic to do my research in Public Relations in tourism.
[...] that difficult? 14 07 2008 Back in February, Simon Wakeman wrote a blog post entitled: Choosing a public relations dissertation topic. Being an issue that interested me, I added some thoughts and signed up to receive updates on [...]
Hie , i am a Markerting Student and i am considering doing a dissertation that combines personal branding and public relations to focus on student development programs at a University. Any ideas guys?
Simon, hi there. A google search at 4am on a miserable Tuesday morning in not so Summery Kent brought me to this discussion. I completed my planning assignment for CIPR diploma last week and then was shocked to discover that the final project outline was due in yesterday!
Like many others I am very tempted by something around social media – I work in the public sector. However I am considering some work around a very specific identity issue – whether my organisation’s logo is suited to its role and whether it is aligned to the vision and priorities at a local and national level. I don’t want to drift too far from the pr perspective and dip into marketing theory. Welcome any thoughts on this…
Hi Guy – I thought I kept some odd hours, but 4am in Kent is definitely nocturnal. I expect you’re relieved to ge tthe planning assignment done, although that just brings on the start of the project!
I’m no expert, but my gut feeling is that your title feels more like a marketing one rather than PR. I know there’s a body of theory about identity within PR, but I’m not sure how you would go about determining the level of alignment – there’s a great deal of subjectivity around logos that marketing and PR theory struggles to deal with.
Perhaps a more PR focussed angle would be to look at more broadly whether your organisation’s comms are aligned with its vision/priorities?
[...] Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email. Thanks for visiting and I hope you enjoy my site.One of the most visited recent blog posts I’ve written is about choosing a public relations dissertation topic. [...]
Hi Simon,
Next semester, i have to write my dissertation topic!Our lecturer has asked us to think of our topics now, and submit a proposal after a month or so. I am really interested in writing it on PR, more related to the marketing side, but cant seem to come up with an original and interesting topic! Could you please shoot some ideas by me! Thanks alot for your help.
Faria
I am thinking of doing a dissertation around the area of PR and women. Explore how women are dominating the PR world. Any ideas on ways I could research and what methodology will be good in my case?
Thank you.
your site is quite educating,i need help in my masters dissertation topic,am interested in public relations in communities
Hi Simon,
I am on a very tight deadline to get a dissertation topic and I am interested in how social media is changing PR however I feel I need to be more specific and would be grateful for any interesting topic surrounding this that you could suggest. Thank you
I am looking to research the expansion of E-PR and how some PR consultancies have not yet made the move online. I would appreciate any comments you may have on this subject
Thank-you
thanks for all the recent comments, and apologies for the delay in replying.
Samantha – women in PR isn’t an area I know much about. One area I’ve always looked at is while PR is dominated by women (as % of employees), why are so few medium/large agencies headed by women?
Esther – need a bit more to go on to help with that I’m afraid…
Laura – an interesting area – I think it would be interesting to look at how the emergence of social media is challenging assumptions in the models of PR that are widely taught.
Unknown – I think it would be interesting to look at what e-PR means to agencies and clients, and look at how the emergence of e-PR (need to find a better term though…) is changing the role of PR agencies versus competing agencies (eg marcoms agencies).
hello simon,i really appreciate your site since it is educative. but my lecturer wants my research topic so soon and i want it in line with PR, may be public relations and the community. please send me any topic you approve will help me. thanx
am sauda from islamic university in Uganda.
Just to say that there’s a huge body of literature regarding women in PR from Larissa Grunig and Dozier onwards. A visit to any library which has a selection of PR books should reveal lots of work in this area.
Thanks simon for your recent reply, I finally went with how social media influences new fashion trends as I did my work experience in fashion pr. If you could suggest any literature on social pr I would be extremely grateful for any help.
Thank you
I’ve found this blog and it’s many comments really helpful in attempting to pick my dissertation subject. I know I definitely want to look at PR within the entertainment industry, namely music but have been unsure of how to frame this.
A couple of ideas which I have had was exploring the relationship between public relations and marketing within the music industry but would be very unsure on where to start.
However, I’d also love to look at the differences in brand image between independent record labels and big name labels. Is this too specific?
Any help would be greatly received!!
Nikita
x
im doing a pr and communications degree and im finding it really difficult to find a topic. Im really interested in the fashion side and to do with women in pr….. any thoughts anyone!??? please…
Hi all,
I am currentley starting my dissertation and am thinking of doing it regarding PR in the charity sector….specifically breast cancer charities as I have just completed a year placement with a national breast cancer charity.
Im a little stuck on what area to go for…
A few ideas have been:
charities in crisis: a study into the impact of global recossion on non-profit organisations.
or is PR in the charity sector ethical? or
in the many “Pink” generic breast cancer charities how does PR help to set you apart from the competiton
any help would be welcomed.
G x
Hi Simon,
i m doing a dissertation on crisis management.
my question is how pr practicioners face crisis:an exploratory study and use some case studies to analyse. at first i thought to to how pr practicioners face crisis:the case of helios airways as i am from cyprus and i would focus on the air crash that happened in 2005. though its difficult to find contacts etc. still not sure….
it would be very kind of u if i could tell me some ideas..
my main concern now is who am i going to talk – probably do interviews to consultants??
what is ur recommendations…
i m kind of lost as i am an international student also…
thanks,
Olivia
Gemma – I like your topic about the role of ethics in charity PR. To me your third suggestion feels a bit more like a marketing topic – competitive differentiation.
Olivia – you could use a mix of techniques- observing reporting at the time using archive materials combined with interviews with practitioners, if you can find appropriate contacts. To relate this to crisis comms theory would provide a useful theoretical framework.
Nikita- I think looking at relationship between marketing and PR in this context is interesting, although it may be a challenge to find the right theory to frame it with – the marketing / PR intersection is difficult.
Hey all! I am also working on a dissertation for my masters… and am thinking of doing something with New Media and how it is effecting relationships in PR… it is taking away the personal contact but is that a good thing.. would people rather it be more about convenience? I’m just not sure if it is a good topic and I also kind of wanted to dip into something more global in the industry and thought of possibly using the olympics somehow but I’m a little but stuck on how to go about combining them all. If anyone has any ideas please let me know!! my brain is tired!
Hi Krys,
I think the new media/relationships angle is global – and a good topic. You’d need to think about a theoretical framework to build it around, but I think there’s definitely the start of an idea there.
Not sure how the Olympics would link in here – it sounds like a completely different idea to me…
Great! Thank you for your feedback! I really appreciate it!
Hi Simon – great blog, some very interesting ideas and great advise.
I am starting my dissertation just now for my PR and Media degree and am really interested in researching Youth and Public Relations, perhaps something like how Public Relations understands Youth as a public, what strategies consultancies use and comparing them with current theories on publics as a whole. Do you think this sounds interesting enough?
I initially wanted to research current perceptions of youth and focus on how the media potray them with a view to how PR can work to make it better but my initial ideas were not focused enough on PR.
Any thoughts on how I could work on Youth and PR togetherwould be much appreciated?
thanks Susan – interesting topic I think.
Would be good to look at perceptions/assumptions about “youth” as a public and try to benchmark these against a measure of reality / how these impact on the practice of PR with that public?
Thank you for you feedback Simon.
After brainstorming some ideas I think my approach will to look at how a PR practice that specalises in “youth” attempts to understand them as a public and then compare with perhaps a charity or non-profit organisation. I think that the current perceptions on this particular public and how PR deals with it will come into the picture at some point.
Do you think this sounds okay?
The biggest problem is in finding the literature as there is not much on “youth” and PR, although there is enough on publics but more from an organisations point of view.
hi,im doing my master in creative industry management n i cld nt decide my dissertation topic which is helpful for my future also n help me out as a gud knowledge…………..plzz reply soon
Gunn – you’ll need to give me a bit more than that!
what area are you most interested in? it helps to be interested in something you’ll spend so much time on
Hey Simon,
Love the blog… can see it and the resultant discussion is helping a lot of people!
Like most commenting on this wall.. I have a dissertation fast approaching! Im doing a masters in media and PR and am struggling desperately to come up with a research topic. Moreover, the proposal is due Friday!! My most recent idea is around CSR, and whether companies do enough.. do you think there is anything to look into here?? obviously i do not expect you shall reply before friday… but if you could that would be amazing!!
Cheers,
Sam
Hi Sam,
thanks for the feedback. how about somethign related to CSR, reputation and the current economic climate – how has CSR been affected by changes in the macro-environment?
That said, CSR’s not an area I’m particularly experienced in.
cheers
sw
Hi Simon, like most people on this blog I’m trying to choose my dissertation topic, I’m doing a joint degree course in Public Relations and Marketing. During the summer I did a communications placement with a well known cancer charity so I was thinking of using my knowledge in Pr charity to base my research around. I was hoping that my title could be research into pr charity specifically two very different charities and focus on their well known events and the types of PR used to promote and gather support for these events and how successful they are. Any advice on how to improve this topic and make it more specific would be much appreciated.
Regards
Niamh
need help in choosing my dissertation topic
i want to do smething in marketing in advertinsing and public relations of indian organisation
Hello Simon!
Hope this finds you well.
Your advice to everyone else seems very helfpul so I thought I’d try my luck as well!
I’m a student studying Business Management and Communications and have to write a proposal for my dreaded dissertation. Doing a joint major, my dissertation needs to have a Communications focus, and from what we’ve been told the main topics that are generally focused on are New Media, Public Relations, and Crisis Management (in respect to media coverage).
I’m having trouble trying to pinpoint an actual title/question to go with, particularly because I’m afraid of picking a interesting topic and then finding there to be hardly any research available.
I think I am leaning towards to the Crisis Management theme as I have written a previous essay on this before, but I just really have no clue what to do, and my department is not being helpful at all as there are only a few of us doing a Comms minor.
Any help or advice you could give would be EXTREMELY appreciated. I would be so grateful.
Thank you and have a nice day, sorry for the bother.
Selina – how about something on crisis management in the web 2.0 world? thinking about things like the recent Domino’s video – how companies can/need to respond differently to a “traditional” media crisis? Could test out how trad theories of crisis management are valid or not in social media?
Simon
I’m actually doing a marketing degree but am looking for something with a hint of PR as well. Thoughts so far include the way advertising has become a secondary tool, to reinforce what has already been communicated by PR. However I need to narrow this down a bit! Almost used Government email slur scandal but the thought of focusing on that for a whole year doesn’t really appeal. Any ideas would be greatly appreciated!
Thanks
Holly
Hello Simon!
I found your advice very helpful! Thank you!
As many others I need help with dissertation topic. I’m doing Master degree in PR. I already know tht I want to relate my dissertation to luxury goods or services. Something to deal with luxury property/ hotels, restaurants, travel, cars, jet renting. I’m a bit lost….))
I would like to look at the role of persuasion or corporate identity.
I’m a bit confused with the body of knowledge and research tht has to be done on tht topic.
I know my topic needs to be narrowed down, but i really have no idea wht is better and more interesting to look at…
Hi Simon
I’m planning to do my CIPR project on corporate reputations for environmental sustainability and how the position/role of PR practitioners within the organisation influences this.
However, my intial stumbling block is how to identify a number of companies to examine that have reputations for environmental sustainability. I’ve been looking for rankings or award schemes but am not having much luck.
Just wondered whether you might have any suggestions please?
Many thanks.
Hi Jo- not an area I know all that much about, but how about focussing on FTSE 100 companies and looking at good and practice there?
I’m sure I’ve seen rankings/league tables on this kind of thing, but beyond a quick Google (which I’m sure you have already tried) I can’t remember where they were.
Hi Simon
I am loving this blog and finding every comment valuable!
As most people who have commented I am trying to decide on a thesis topic, i’m a 4th year corporate communication honours student. I am determined to find something I have a personal interest in that will keep me motivated.
Areas I am interested in involve fashion and various trends in the public sphere, that would be my first choice, if you have any ideas on this? Other areas I would be interested in would be change management and communication or the effects of organisations communication in the public sphere. I am struggling to find something relevant, especially with the fashion and trend idea. I am also concerned about choosing an area that will have a sufficient literature to review and want my topic to be unique.
Hi Simon,
I would like to have a topic on the perception of the role of PROs by internal publics in some selected corporates. While I think this would be a great topic (seeing that most organizations tend to dwell on the image by external publics), I’m not sure of how best to approach it so that it’s beyond the “ideal textbook situation” of the trends that PR is moving into.
Could you kindly advice- is this a topic that would add on to existing knowledge, or its a basic topic that should be used say for a term paper instead?
Another option is how to effectively communicate with internal publics during corporate changes esp mergers. Question however is, is this more of a HR topic?
Lastly, I’m looking at how CSR has been affected especially this year, by the global economic crisis.
Kindly advice.
Excellent Blog every one can get lots of information for any dissertation writing topics from this blog nice work keep it up.
Hi Simon
Thanks for your reply. I’m thinking I may use the Business in the Community list – it’s not a perfect assessment of companies with a reputation for environmental responsibility but certainly not a bad start!
For anyone else interested in the subject there is a FTSE index called FTSE4Good – although it would appear you need a FTSE licence to access the list of companies in comprises.
If anyone has a way of accessing the info I’d be very grateful to hear from you.
Hi Jo
I am doing the same project, and I have list of companies in FTSE4Good, you do not need any licence, just email info@ftse4good.com or co.uk, just go to there website. they are very good they send it to you.
Hi Simon,
i’m a Year3 student of Public Relation(Honour Degree), i need to do a Final Year Project in PR field during this final year. i found ur blog is an excellent one that guide me to the research topic. thanks so much!
Hi Simon,
Fascinating stuff. I discovered your blog via a recommendation in an article written by Andrea Ferris of http://www.yourprdept.com.au in the recent edition of Local Government Focus Magazine. She was discussing your blog on Social Network Sites.
Anyway, I’m glad I found this blog. I’m about to undertake my Masters Dissertation – Organisational Communication. I have recently taken on the role of Corporate Planning and Communications Officer at Lithgow City Council, NSW Australia and we are starting to develop everything from scratch ie: Corporate Identity – Branding, Marketing, Communications Strategy also NSW Councils are about to implement a new Integrated Planning and Reporting Framework. A major component of this is a Communications Strategy also. So how do you narrow all of this down and focus on one part of it. There’s too many tangents and 5000 words to be filled?
Thanks
Hi Simon
hope you doing ok
nice blog
I’m Year3 student of Business Communication(Honour Degree),and i need to submit my dissertation title next month.
I’m having problem to find an appropriate title for my dissertation…i would like to do something on facebook and online game like Yoville where there is a new communication channel created by the virtual world…. or facebook as a platform for community brand…
please advice
thanks
Rehana
problems in choosing my topic in dessertation.im doing my certificate in PR.
Hi i am returning to university to finish my final year of a PR degree next week. I have just carried out a year work placement in a top PR agency in London which specialises in Fashion PR.
I would like to start thinking about my dissertation topic early so that I can get a good head start. I am looking for some guidence as to what to do it on. I know that occasionally topics involving celebrity or fashion PR can be looked down upon however i think not to use the experience i gained during my work experience would be a waste.
Do you have any advice on the road to go down so that i can use my experience gained and choose a respected and widely researched topic.
Thank you in advance!
Jenny
Где все сообщения и темы которые я читал на прошлой неделе в этой форуме?
Очень Важные для меня вещи обсуждались на форуме
Просьба не оставлять мое сообщение без вниманияhttp://arenda-n.ru/index.php?option=com_artforms&formid=1&Itemid=11 – Снять квартиру
Hi Simon,
I have been reading all the contributions to this link and I must say thank you. However I’m also in the same dilemma, but I need a dissertation topic that relates both marketing communication and PR. I am most interested in the entertainment industry(preferably film), however I honestly do not even have a clue on what to work on.
Any ideas please?
thanks
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Hi, I really could do with some help if anyone has the time! Doing this and running a full-time family is soooo stressful!
I am about to start my PR dissertation and I know the area in which I want to do it but am struggling with a more specific area and a title. I am really interested in Corporate Image and Corporate Identity and I would like my do my dissertation around this subject. I am trying to get contacts in the London 2012 but to be honest, if I had a title, I would find choosing a company lot easier.
Anyone out there help me at all?????????
hey.
first thing – GREAT blog, so helpful.
second thing is my dissertation,my topic is: PR and Advertising. Can one survive without another?
I’m stuck, don’t really know how to prove the point. Have you got any tips and hints what i should include in my dissertation? My head is literally empty:( please help.
all suggests welcome.
Hi Simon
I found your blog extremely enlightening and useful. I have taken an idea mentioned from one of the comments made which noted how a student created their own blogs to use with their dissertation. I have followed her advice but I am currently in need to get the ball rolling.
Would you be kind enough to leave a post on my blog and help to get me started on my analysis of ‘new media’.
I have left a link to your blog on mine mentioning how helpful it was to me so feel free to take a look and leave a comment.
Many thanks and hope to hear back
http://prdiss.blogspot.com/2009/10/choosing-pr-dissertation-question.html
hi simon, loving the blog, providing great help. like everyone else i am stuck for a dissertation topic. Im doing an MA in PR and have a proposal due soon. i would like to do my dissertation on something to do with consumer PR and brands use of celebrities but have no idea how to frame it or make it more specific. i am new to the subject of PR as i did my undegraduate degree in the social sciences and so am finding it hard and stressful to come up with a topic. any help will do, thanks!!!!
Hi, was wondering if these posts were actually being read? I posted a request for help on here and I have noticed that there has not been a reply for nearly 6 months. Is anyone there???? lol
can you please send me an example of a dissertaion.
Hello Simon,
After hours of researching topics of interest to me i finally decided on my dissertation topic for my international marketing communications Masters. It is re: the use of social media in fashion pr. Only problem now is I can’t seem to narrow it down in a way that is measurable.
Should i focus on doing a mere analysis of this trend or are there other alternatives I am not considering.
Can u help me narrowing the topic a bit more?
I look forward to your feedback.
Great work btw!
hi Simon,
i thank god i stumbled on this blog.i have difficulties coining a topic due to be submitted on Friday.i am interested in brand development and marketing strategy.i just dont know how to give it a case study…make it researcheble.pls help me out. thanks for a wonderful service to humanity
Hi
Was a fantastic informative blog.
Whilst working for a local authority I am entering my final year of a Business Administration MBA. For my dissertation I have been asked to consider the use of social media as an access channel to services in my authority. I’m really struggling with what I can focus on and thought of something to do with Leisure Centres or Libraries. My other option would be to select a theme such as the fear of crime and use a presence via a face book to post careful messages in an attempt to change perceptions. Help…. my proposal is due in early January. I also note that a number of you suggest there is an absence of literature? Should I focus on strategy, change management, culture. I can’t seem to decide and narrow it down.
Hi Bridget – thanks for the comment and email. Have emailed you some thoughts that will hopefully be useful.
Hi Simon,
I am currently in my second year of BA Public Relations. I have to write a proposal about my dissertation. I want to do something with PR, Event Management and another idea is PR with Advertising.(Entertainment Industy] I really dont know how to correlate these things and what my thesis should be. I would really appreciate your help.
Thank you
Hi
Absolutely great website- other peoples comments helped me when deciding my dissertation research topic in the first place. Definitely the most useful PR website I could find.
I was wondering if you could now help me. My dissertation is due in Monday and I have thus far done the introduction and literature review but, due to the nature of my question, am now stumped in regards to the methodology!
The topic is obviously PR, and my question is…
Generating female health awareness through celebrity profile raising.
Kylie Minogue and Jade Goody: a case study.
My research is all secondary- I initially wanted to conduct some primary, for example a questionnaire, but thought this would be making life hard for myself as I couldn’t think of appropriate questions or how to quantify results. Do you think I should still try to do primary research as well? Would this make my methodology more comprehensive?
I have researched online but found little help in regards to the structure and content of the methodology and have no meetings left with my tutor. I would be soo grateful if you could give me some help here, and also- in regards to my case studies- is this more a personal discussion of them or primarily an analysis of research regarding their impact on health profile raising (at the instruction of my tutor, my literature review does not discuss my case studies.)
The dissertation is 100% of my module and I’m really aiming for a high 2:1.
Any comments would be welcome! Please get back to me.
Thank you so much
Carmel
Hi I am about to start my Business Dissertation and was thinking of the topic of Social Media Advertising, but not really sure how I would be able to get primary research on these topics, since after a quick chat with friends they had never bought anything off a social media site (my dissertation requires both primary and secondary research)
I would gladly appreciate any help on this, if you could spare a few moments as I am stuck for ideas since it is a big area and I’m not sure where to start.
Thanks,
Anna
Hi Simon,
I’ve just come across your blog today. I work for the LSP in Leeds and we are going to be doing a substantial consultation exercies in the summer with Leeds residents, and I have been looking for examples of good practice on how to consult through social media.
Away from work I have recently started my MSc Corporate Comms, and my first module has been about digital and interactive media, and already I am surprised at how little is written about social media in local government, and I myself have listed that as a potential dissertation topic, giving me the opportunity to link it back to my work, but also to follow an area I am personally intersted in.
Here in Leeds, i personally feel that the council is not using social media to its full potential. Howvere one campaign that was run last Summer on Facebook called ‘Follow Alex’ proved to be a big hit for communicating with younger people, might be worth you checking it out for a case example http://www.facebook.com/home.php?#!/FollowAlex?v=wall&ref=ts
Also I cam across an LGiU discussion paper looking at councils respond to this ‘new’ agenda that might be worth checking out. https://member.lgiu.org.uk/whatwedo/Publications/Pages/3006092.aspx
Good luck with your research.
Adrian.
Hi Adrian, thanks for the comment – will check out those links – always interested to see more about what’s happening in the sector
hello simon, thanx for the educative site. am interested in dealing with PR and the community or the youth as a special group.please advice me on these topics and how to frame them properly. am stranded yet am soon finishing my third year.
i will be glad when my request is looked upon.thanx
hi SIMON
i BALRAM PRASAD FROM INDIA DOING MANAGEMENT DEGREE IN PUBLIC RELATION MANAGEMENT. TIME TO TIME I GO FOR LEARNING IN ORGANISATION AND AFTER THIS MAKE PROJECT REPORT .
KINDLY SUGGEST ME A NEW TOPIC RELATED WITH PR MANAGEMENT.OR SEND ME PROJECT REPORT ON MY E-MAIL ADDERES
REGARD
BALRAM PRASAD
INDIA (ALLAHABAD.UP)
MOBILE NO.-09889058744
please help me choose a topic for a research proposal in applied promotion in marketing
Hi Simon,
I love this blog it’s so useful! I’m starting to think about ideas for my dissertation and I’m really interested in new media and crisis management in particular whether new media is a useful tool when it comes to dealing with a crisis or whether it can prove to be more of a problem. I’m just not sure how to narrow it down? Please help me!
Any suggestions would be more than welcome!
I look forward to hearing from you,
Lauren
thanks simon give me updates….
simon asking you to help me am student in PR .DIPLOMA IN CIPR i passed the first two part the CRT AND THE CAmpagin but the third part i failed in two times help me i cant know how to chose topic iwant to make a pr. resarch but i cant iam very suiped in this part can you help me my contact is sweetmango75@hotmail am waiting to hear from your or read an eamil from you as soon as possible cos i must submit the paper to education center by the end of 6/201o thanks
simon asking you to help me am student in PR .DIPLOMA IN CIPR i passed the first two part the CRT AND THE Campaign but the third part i failed in two times help me i cant know how to chose topic i want to make a pr. research but i cant iam very suiped in this part can you help me my contact is sweetmango75@hotmail am waiting to hear from your or read an email from you as soon as possible cos i must submit the paper to education center by the end of 6/201o thanks
Hi Simon,
Fascinating discussion you have going on here. I’m sure many students in search of a dissertation topic will have found it beneficial. I’m currently working on my thesis proposal and wondered if you could shed some light on ways of carrying out primary research. I am looking at how social media has impacted book publicity with an emphasis on blogs and social networking sites and how these are being used by publishers and authors in the chick-lit genre. My reason for choosing this particular genre was my tutor telling me that researching the book publishing industry as a whole would be too general and that I would need to be a bit more specific; I decided therefore to narrow it down to genre-specific and felt that the target audience of the chick-lit genre will already be using social media for personal use and would therefore be a suitable segment to target with online book publicity. However, I’m not clear which angle would be best to address this from: just provide an analysis into how social media is impacting the book publicity tactics for chick-lit or why social media works better in promoting chick-lit compared to other genres, classics for example whose typical readership may not have a strong online presence. I would appreciate your thoughts on this.
I’ve found some peer reviewed journal articles on the rise of social media and a couple on how the tools of social media are being employed by publishers (if you can recommend any that would be great!). My main problem however is how to carry out primary research around this area. I was thinking of carrying out an online focus group with key chick-lit bloggers asking their views on how they feel they impact book publicity compared to offline journalists. I was also thinking of carrying out phone interviews with book publicists about whether or not they are currently utilizing social media tools in their publicity campaigns and their reasons for doing so. Finally, I was thinking of bringing my ideas together with a case study of a recent chick-lit that made use of social media to complement its offline publicity.
I would really appreciate if you could offer me any ideas, particularly on the primary research aspect and also on which angle to approach this problem from. Many thanks in advance!
hi, simon,
great informative discussion, i m realy in urgent need to have my dissertation topic which i want to work on public relation in realtion to effective communication but cant find on good methodology and the research problem to proceed on further.
can u pls help me out wd this, if u hv suggetions u cn forward it to my mail. i wd realy appreciate if u cd reply me as son as possible.
regards
arifa
Dear Simon,
I am handing in my dissertation proposal this wednesday and I am totally lost.
I am from the Netherlands and I study international applied communications in England at the moment.
My focus is probably off and I was wondering if you could point me in the right direction.
My dissertation has to be part research and I would really like to do an online survey (instead off: indepth interviews, content analysis etc) So I would have to have a topic that has a clear target group (preferably people my age 18-29).
I am very interested in social media and fashion. Now I just have to link it to public relations.
I hope you can help me.
Kind regards,
Aranka
Simon should be very busy! So many ques have to answer. I also have some ques to ask…but i dun think anyone free to answer me…sobsob
hi simon, need you to help me with some topics that i can use for mi final year project and they should be in public relations, advertising or media..
thanks as i await your quick response.
Hi Foong Soon, can I know which University are you studying and which country are you from?
Hi Simon
I am a student in Journalism and Media Studies in Zimbabwe and have been doing my industrial attachment at a certain parastatal in the PR Department. Now i want to develop my topic for final year desseration starting August.
I am intending to do my project using this topic:
“Applying critical discourse analysis in understanding public relations practice”. My worry is that i have never carried out research at this level and do not know whether this topic is feasible or not and also do not have any idea on the research method and methodology to be used in carrying out the research.
thank you for provding this site were we can be help
l ll want you to help me choose a project topic in public relaton
am stanley thans 4 provding this site where people ask for help
pls l ll want you to help me sugest a project topic in public relation
Hi Simon,
This blog is fantastic – it’s just what I was looking for.
I’m in the middle of choosing a research title for my MA in Communications and PR.
Would really like to look at effective PR in creating vrand awareness and effective communication strategies…
Any more ideas/direction that you can bounce of these would be great….
Hi Simon.
I am about to start my fourth year dissertation studying Public relations and media and im totally stuck for ideas on topics.
I am very interested in how the role of PR has developed over the years and how and why it has changed but dont know if this is too overdone or not specific enough?
i was also thinking of something surrounding Public Relations within the armed forces, and whether it had any inpact on the war on terror. Whether the soldiers recieved communications, and any outgoing PR to the public and what effect it had?
any other suggestions would be great thanks
Michael
hi
your blog is superb.am doimg my MBA n am interested in PR tradition vs new media……
can you give me some tips regarding my project,
plz
Hi there,
I’m due to submit my dissertation topic in the next week or so and I have know idead what my question is going to be.
I recently finished a years internship at The Walt Disney Company in the Disney Channel Press Office. Ideally I want my question to be about Disney but not entirley sure what it could be. I was thinking along the lines of;
How does The Walt Disney Company use PR to protect its brand values?
Any suggestions or help from anybode will much appeciated!
Thanks,
James