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doing some very dull invoicing and admin stuff. important but uninteresting!

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Statistics, research and analysis round-up - w/e 27 April 2007

Friday, April 27th, 2007 at 10:01 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

36% of online American adults consult Wikipedia
Usage is particularly high well-educated and current college-age students, says the latest research from Pew Internet & American Life Project

Ketchum media myths and realities 2006
A survey of 1,490 American adults and 500 corporate communicators to see how different media are consumed and used to communicate corporate messages.

US search engine rankings, March 2007
American web searches rose 6 percent from the previous month and and 14 percent from March 2006.

Forrester’s new social technographics report
Interesting reading on how consumers approach social technologies – including the concept of a participation ladder for these technologies.

MarketingSherpa research on viral marketing
Shows an increasing divide among marketers with experience of delivering viral campaigns and those without.

Understanding influence, and making it work for you
CNET Networks study on the nature of influence and the validity of common marketing models.

Honeymoon is over for social networks
MediaPost report on the pressure social network sites are under to realise value from their members (see also this report from the owners of MySpace)

Gartner’s five laws for virtual worlds
By the end of 2011, 80 percent of active internet users will have a presence in virtual worlds.

Social networkers spend more time on the web
No surprises there then, in a report from MySpace / Marketing Evolution.

Find more statistcs, research and analysis here.

Tags: -research-and-analysis, Blogging, Branding, cnet, cnet-networks, forrester, gartner, Marketing, marketingsherpa, mediapost, Online video, Public relations, Search engine optimisation, Social media, statistics, Web development

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Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
5. How Rich Is Your Communication In A Conflict?
6. Making Gmail Your Gateway to the Web
7. Hiscox: the benefits of bravery
8. FAQ’s about Twitter Strategy and Public Relations
9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics