---
title: "strategic planning"
url: https://www.simonwakeman.com/blog/tag/strategic-planning/
description: "Posts by Simon Wakeman tagged strategic planning."
author: Simon Wakeman
---
# strategic planning

## [Evaluating your communication tools – what works, what doesn’t?](https://www.simonwakeman.com/blog/2011/11/02/evaluating-your-communication-tools-what-works-what-doesnt/)

2nd November 2011

I’m a big fan of evidence-based communications and marketing – making decisions based on real facts, rather than the traditional reliance on hunches and guesswork that’s dominated our profession for too long. A new guide from Westminster City Council shows how this can be done in local government communications.