---
title: "McDonald"
url: https://www.simonwakeman.com/blog/tag/mcdonald/
description: "Posts by Simon Wakeman tagged McDonald."
author: Simon Wakeman
---
# McDonald

## [Brands matter to kids](https://www.simonwakeman.com/blog/2007/08/08/brands-matter-to-kids/)

8th August 2007

More evidence about the power of branding raises some ethical concerns about marketing to young children.

## [The new McPR way](https://www.simonwakeman.com/blog/2007/03/03/the-new-mcpr-way/)

3rd March 2007

Just finished leafing through this week’s PR Week magazine (UK) – the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.