Writing on the web since 2003

Getting email marketing to the inbox

Getting your email marketing to the inbox can be a challenge. The Internet Advertising Bureau has just released a great new free guide to doing this successfully.

Branding in social media

Brand is one of the most mis-used words in marketing. I’ve been thinking about what affects brand perception in social media.

Edelman goes public on Wal-mart

Several days on from the original debate around “Wal-marting across America” Richard Edelman and Steve Rubel have posted about Edelman’s involvement.

Sunday Times on web 2.0 and YouTube

Today’s UK Sunday Times has a good analysis on the sale of YouTube to Google, including discussion of the copyright issues and some broader commentary on social media.

Jumping the gun?

I’ve been following the outpouring of blog posts about “Wal-marting across America” with interest. Could this be another example of the blogosphere not checking its sources?

A different web consultancy project

The new Medway Primary Care Trust (PCT) website has just launched. The site was designed and build by the team at Netsite, and I acted as website consultant for the folks at the PCT.

Vodafone going into Second Life

Marketing Week magazine (UK) confirms that global mobile telecoms firm Vodafone will be launching a presence in Second Life by the end of this year.

Writely is no more

The Writely service has now been merged with Google’s spreadsheet system to become the imaginatively named “Google Docs & Spreadsheet”.